10 Essential Gen Z Statistics For Businesses

The Deloitte Global 2024 Gen Z and Millennial Survey

Six in 10 Gen Zs (61%) and millennials (58%) believe they have the power to drive change within their organizations. Consistent with last year's findings, work/ ...

5 Stats on Gen Z Spending Habits Marketers Should Know | Khoros

97% of this group owns a smartphone (globally) and 78% says their mobile device is their most important device for going online. Furthermore, the age of ...

Understanding Generation Z & 10 Ways to Win Gen Z Over

... Gen Z. They want to decide what is best for them, making it challenging for businesses and colleges to break through the clutter and make a meaningful

Gen Z Buying Habits: What Gen Z Spends On & Why Marketers ...

Gen Z loves that small businesses can develop personal connections with their consumers and contribute to their local economies. Another ...

The Future of the Workplace: 10 Great Things About Generation Z

Gen Z, representing 20% of the U.S. population,2 is “on track to be the best-educated generation yet,” the Pew Research Center says. A study of the older cohort ...

All the Gen Z statistics you could ever ask for, right at your fingertips

What are the issues Gen Z cares about the most? · Roughly 53 percent of Gen Zers agree that “personal success” is the most important thing in ...

19 Surprising Things About Gen Z Every Brand Needs to Know

Your marketing needs to genuinely reflect this diversity. Nearly one-third (32%) of Gen Z says they're more likely to buy from brands that challenge racial ...

8 characteristics of Gen Z in 2024 - GWI Blog

Key characteristics of Generation Z · They're growing up · They're prioritizing saving money · They love to travel · They're prone to anxiety · They ...

25+ New Generation Z Statistics (2024) - Exploding Topics

Financial pressures are among the reasons. 83% of Gen Z view college education as very important or fairly important, but 48% were unable to ...

113 Key Generation Z Statistics 2024: Characteristics & Facts You ...

76% of Gen Z employees are willing to start from the bottom of the corporate ladder. (Stillman, D. and Stillman, J.) 77% of Gen Z adults in ...

Gen Z: Key takeaways, data, and strategic insights - Ipsos

Gen Z: Key takeaways, data, and strategic insights · Younger Americans are spending more on holiday gifts · Globally, Gen Z women are most concerned about mental ...

A Report on Gen Z Spending Power - NIQ

Gen Z's spending power is expected to grow to $12T by 2030. Consequently, this generation will have a significant influence on the products manufacturers and ...

5 key stats on how Gen Z shops on Pinterest—and what that means ...

As Gen Z gets older, they're searching more for topics relating to everyday purchases and decisions. Gen Z searches for food and drink were up ...

Gen Z broke the marketing funnel - Vogue Business

And 56 per cent of Gen Zs said “brands often lie about their products/services”, compared with 47 per cent of millennials. Comments sections are also a key area ...

Understanding Generation Z in the Workplace | Deloitte US

The future of work · Digital tools and technology skills · Comfort with analytics and data · Business management skills · Design and creative skills ...

What Generation Z Wants from Businesses - SAP

Eighty-six percent say it's important that an employer makes a difference in the world and improves people's lives, slightly more than all other ...

Marketing to Gen Z: Everything You Need to Know (+ Examples) - Billo

With Gen Z becoming a key demographic with money to spend, businesses ... Then read on below. marketing to gen z stats. Generation Z vs ...

Gen Z Marketing Tactics | SheerID

Generation Z and Privacy · 87% report that keeping their personal information private was more important to them than popularity measures. · 75% ...

Advertising and marketing to Generation Z in the United States

Among Gen Xers and older, the percentage stands below 30 percent. Similarly, more than four in 10 Gen Zer adults deem social media ads ...

35 Gen Z Social Media Statistics & Usage (2025 Trends)

About 46% of Gen Z follow over ten influencers on social media. (Source: Reuters). This highlights the importance of influencer marketing for brands looking to ...