A QUICK GUIDE TO ENVIRONMENTAL CLAIMS FOR PLASTIC ...

Making Environmental Marketing Claims: A Balancing Act - JD Supra

They do not just extend to food products and plastic packaging—we are also seeing challenges to environmental claims associated with cleaning ...

Guides for the Use of Environmental Marketing Claims

Pursuant to its decennial regulatory review schedule, the Federal Trade Commission ("FTC" or "Commission") requests public comment on its ...

Groups Urge Federal Trade Commission to Update Green Guides

Harmful greenwashing tactics used to make plastic appear benign or even beneficial, are popular with plastic producers that seek to sell ...

FTC's Green Guides review brings packaging recyclability debates ...

Patrick Krieger, vice president of sustainability at the Plastics Industry Association, said the group calls for chemical recycling to be ...

Plastics Industry Association Submits Green Guide Comments to ...

PLASTICS recognizes the FTC Green Guides as important guidance to industry on making environmental marketing claims, as the Guides assist ...

Environmental Claims: A Guide for Industry and Advertisers

This means of communicating environmental claims is often called "green marketing". Environmental claims allow consumers to more easily ...

The Challenges of Green Labeling - SGR Law

... environmental claim inconsistent with the guidelines. As stated in the preamble to the guidelines, the “guides apply to claims ... plastic products. As part ...

FTC Green Guides | What You Need to Know | Workiva Carbon

The general principle of the FTC's Green Guides? Environmental marketing claims should be as specific and objectively verifiable as possible using clear, simple ...

Green Guide updates draw over 850 comments - Resource-Recycling

The decade-old Guides for the Use of Environmental Marketing Claims, otherwise known as the Green Guides, cover recycling, compostability, ozone ...

Mitigating Greenwashing Risks: FTC Solicits Input on Current Green ...

Threshold for Recyclability: Currently, the Green Guides state that companies and marketers should not claim their products are "recyclable" ...

Making environmental claims on goods and services - GOV.UK

It creates a level playing field for those businesses whose products genuinely represent a better choice for the environment and who can make ...

Making environmental claims - A guide for business - ACCC

packaging uses “5% recycled plastic” is much less likely to be misleading than a sweeping claim that your packaging is “made using recycled plastic” when ...

Sustainability Marketing Claims - Flexible Packaging Association

The Flexible Packaging Association offers resources related to the Federal Trade Commission's Green Guides, which help marketers ensure the claims they make ...

Environmental Claims on Packaging - StopWaste Guides

Other Environmental Claims · Certifications and Seals of Approval: Only legitimate third-party certifications and seals may be used as environmental endorsements ...

The Changing Face of Environmental Marketing Claims

The circular economy. Sustainability. Single-use plastics bans. Marine litter. Microplastics. Climate change. These are only some of the ...

Environmental and Health Groups Call on the Federal Trade ...

The comprehensive comments, submitted by The Last Beach Cleanup, Just Zero, Plastic Pollution Coalition, Beyond Plastics, Center for Biological ...

Filling the Gaps in the Green Guides - BBB National Programs

Since 1992 the Green Guides have provided important rules of the road for industry to help ensure that environmental claims are truthful, ...

Sustainability Advertising: Key Takeaways - Perkins Coie

According to the Green Guides, marketers should clearly and prominently qualify recyclable claims to avoid potentially misrepresenting the ...

Comments to FTC re Green Guides 4.24.23.pdf

Coca-Cola Co.: Plaintiffs alleged it was misleading to claim that Coca-Cola's plastic bottles were “100% recyclable” when, in fact, most bottles ...

Green Guides Update – Comments Closed, but the FTC Wanted to ...

As a reminder, the Green Guides help advertisers avoid making environmental benefit claims that may mislead consumers. In December, Crowell ...