An Overview of CTV Advertising Trends for 2024

2024 State Of CTV Advertising: Overcoming Knowledge Gaps To ...

Now, as we approach 2024, B2B advertisers — who were traditionally slower on the CTV uptake — are embracing the strategy in droves, as 70% of practitioners are ...

CTV outpaces AI on marketers' list of consumer trends to watch

With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as marketers invest heavily in performance- ...

CTV Advertising Trends for the 2024 Election - Schedule

A conversation with three leaders in the Political space about the importance and growth of CTV in the 2024 election cycle.

Top 3 CTV Predictions That Will Shape 2024 - DoubleVerify

What's next for CTV advertising? DV predicts that three major trends will drive further innovation in 2024 and increase CTV's measurement parity ...

7 CTV Trends to Watch in 2025 - WebFX

7 CTV advertising trends for 2025 · Viewership is growing · CTV ads are more interactive · Omnichannel strategies are key · CTV ad spend is ...

New Mediaocean Research Shows Performance Media Surge as ...

New Mediaocean Research Shows Performance Media Surge as CTV Overtakes AI in 2024 H2 Marketing Trends · CTV and Streaming as Critical Consumer ...

The CTV Advertising Landscape: Trends, Challenges, and Priorities

This IDC Survey provides an updated overview of the connected TV (CTV) advertising landscape and offers a comprehensive overview based on responses from 107 ...

The CTV advertising guide for app marketers - Adjust

By 2024, CTV advertising globally will hit US$29.6 billion. APAC saw a 15% year-on-year growth in CTV ad spend in Q1 2023. During CTV ads, viewers were engaged ...

Insights and Trends in CTV Advertising | Blog - Strategus

“Streaming TV advertising is growing quickly and off to a strong start.” That wasAmazon CEO Andy Jassy's observation in April, three months after... Read Now ...

The Role of Local CTV in the 2024 Political Advertising Cycle

Local CTV is poised to play a key role in the record-breaking 2024 election season. The 2024 elections are projected to drive the highest political advertising ...

New CTV Advertising Solutions - TripleLift

Hugh Scallon from Vayner Media discussed the importance of leveraging differentiated creative opportunities in CTV. He stressed that the biggest ...

4 marketing priorities for maximizing CTV's value in 2024 | Ad Age

For 2024, BIA projects that CTV/OTT will be the fastest growing media channel, increasing 39.5% over 2023. Furthermore, Insider Intelligence ...

The Future of CTV Advertising: 2024 Emerging Technologies and ...

The Future of CTV Advertising: 2024 Emerging Technologies and Trends · 1. Mobile Dominates, but CTV Narrows the Gap · 2. Advanced Targeting and ...

How Mobile Marketers Can Master CTV Advertising in 2024 - Edge226

Staying ahead in the CTV advertising game requires a keen eye on emerging trends. From personalized ad experiences to the integration of ...

CTV Handbook Update: Audience Growth & Trends in 2024

Brands within the CTV environment can utilise deterministic measurement, targeting, and reporting tools to ensure accurate and effective ad placements. As the ...

3 CTV Advertising Trends for 2024 | Leading Edge | Industry Insights

CTV advertising is booming. The category is expected to grow from $12.9 billion in 2020 to $42.5 billion by 2028. But other than a potential ...

CTV 2024: A Spotlight on B2B - MOI Global

Linear vs. Digital: Linear TV will see a slight bump in ad spending this year thanks to the Summer Olympics and the US presidential election.

CTV Conversations from Advertising Week 2024 - Streaming Media

CTV ad spending continues to soar, and it was clear at this year's Advertising Week New York that CTV is no longer just a growing channel, ...

Blog-Is 2024 the year of CTV? - Marketing Architects

In 2024, Linear TV will dominate TV ad spend by growing to $62 billion. But Connected TV is catching up. Reaching $25 billion ...

Global CTV ad revenue 2020-2028 | Statista

According to forecasts, global connected TV (CTV) advertising revenue will reach nearly 26 billion U.S..