Are we losing sight of the impact of creativity in media planning?
Why media agencies should be obligated to creativity - Shots.net
Used properly, data is a driver of creativity. It validates and scales insights that are the fuel of creative ideas. But data has to be used in ...
The Future of Measurement: Creative's Impact on Media Effectiveness
According to Kantar research, effective ad creative sees a 4X increase on return on marketing investment, demonstrating that creative quality is the single ...
Creativity in Advertising: When It Works and When It Doesn't
Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster.” But are creative ads more effective ...
Has media planning become more science than art?
As focus on digital technology and insight has grown, media has had to evolve but do we need to give up on art, creativity, and instinct of ...
Attention's the problem, creativity's the answer - as ever
Solving the attention issue in digital advertising is key to improving creative effectiveness. It will take a combination of good old-fashioned creativity and ...
Improving Media Efficiency Through Creative Attention - Realeyes
What You Need to Know · There is a Correlation Between Pre-Campaign and In-Market Attention · Not All Creative Benefits Equally from Premium Media Placements · Low ...
EffWeek 2019: 'Advertising has lost its humanity and its ability to ...
According to Wood, advertising brings long-term growth primarily through creative and emotional brand building. But short-termism and media ...
Creativity as a force for growth - Deloitte
Creativity can go well beyond brand communications and advertisements, using innovative thinking to shape how systems are designed, challenges ...
Can Advertising Creativity Drive Business Growth? And What's ...
Creativity can just as easily drive a business into receivership as it can to the Forbes 100 list. While some would accuse creativity of ...
A Meta-Analysis of When and How Advertising Creativity Works
The results show robust positive effects of advertising creativity on consumer responses but also inform researchers about the relative ...
How social media leads to a loss of creativity - Kevin MD
We also lose creativity in general. We provide content, not art, not thought. In part because of the above; a constant desire to get ...
Why Creative Experimentation Is Critical for Campaign Success
According to Kantar, creative quality remains among the top drivers of brand impact, accounting for 50% of campaign effectiveness. But in an ever-changing ...
Spot-On Creativity: Creativity Biases and Their Differential Effects on ...
While RTM aims to make meaningful connections, the creative development is subject to time pressure due to its real-time nature, which could have a negative ...
When the Medium Is the Message: A Meta-Analysis of Creative ...
As creative media advertising only partly fits the advertising schema, consumers are believed to try to make sense of what they are looking at, pausing other ...
Marketing Impact: Driving Creative And Effective Communications
A large contributing factor in the decline of creative effectiveness lies in the fact that creative good practice is being overwhelmed by ...
What's lost when you don't have a media strategy
Needlessly driving up advertising costs and cannibalizing available impressions. · Overspending on advertising as much as 30-50% depending on the ...
E is for...Effectiveness - by Matt Prentis - The A to Z of Media Planning
A Stronger Brand will help you do this without losing customers. Re-Marketing your existing customers can nudge them to buy you again, in a ...
P_ + C = 5: A New Approach to Media Planning - Talon Outdoor
In our space in Out of Home, we've delivered creative and contextual ... we sometimes lose sight of how we get to the right outcome.
What Is Media Planning? - One Day Agency
No; brand marketing and advertising involve several skills and techniques. Although media buying and planning are both part of the campaign ...
The Science Behind Successful Media Planning: Strategies and ...
Media planning is both an art and a science, as it involves a combination of creativity and data-driven decision-making. Below, we'll delve into ...