Marketing professor's research shows stadium naming rights have ...

Stadia Naming Rights in Sport - 1st Edition - Leah Gillooly - Routledge

This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students.

Stadium Naming Rights Partnerships Must Engage Fans - LinkedIn

By Ricard Jensen and Ryan Dastrup Purchasing the naming rights for a sports stadium is a compelling way for brands to stand out in the minds ...

Corporate Naming Rights in College Sports

Attendance: There is a “positive correlation between stadium attendance and the price paid for naming rights,” in which a well-established team ...

Dealmaker: Clinching the $45 Million Snapdragon Stadium Agreement

Eddy emphasizes that comparisons between stadium naming rights agreements are complicated by many factors, like whether the playing field is named separately or ...

An Event Study Analysis of Stadium Naming Rights Sponsorship ...

Stadium naming rights programs have proliferated over the past decade, yet we have no direct evidence that these types of sponsorship ...

Pitbull Stadium First To Be Named After An Artist in Naming Rights

The rapper Pitbull has secured naming rights for a college football stadium, making Pitbull Stadium the first to be named after an artist.

Scotiabank pays big for arena naming rights, but did it break the bank?

The conclusion? "By and large there was no discernible impact on the purchase of naming rights on the profitability of the companies that bought ...

Sports, Jobs, & Taxes: Are New Stadiums Worth the Cost?

The economic rationale for cities' willingness to subsidize sports facilities is revealed in the campaign slogan for a new stadium for the San Francisco 49ers: ...

In era of deals, name of Camden Yards stays - Baltimore Sun

Team executives apparently have no interest in selling naming rights to the stadium ... “More than any other sport, research has shown that baseball fans have ...

ASU, Mountain America Credit Union reach one of most significant ...

... marketing programs.” Other college football stadiums with naming-rights deals currently in place include: San Diego State (Snapdragon Stadium) ...

Why Stadium Naming Rights are a Brand's Winning Ticket for ...

According to George Perry, a term instructor at George Mason University's School of Business and a 22-year sports marketing veteran, this is an ...

A valuation analysis of corporate naming rights for collegiate sport ...

It should also be noted our data set is not a sample of a larger set of named college facilities. Our data include all facilities for which complete information ...

Health insurance customers disagree with Highmark naming rights

Highmark said the cost is part of its planned marketing budget, and the naming rights would have no impact on premiums. Highmark Stadium.

Naming rights deals are terrible investments, so why do companies ...

On the one hand, it's lucky that corporate marketing execs are so daft, because naming-rights deals have helped make new stadiums a hell of a ...

Marketing - Noticias, Investigaciones y Análisis - The Conversation ...

Stadium naming rights are controversial at the ... Plant-based meat sales are stagnating – our research suggests playing down its green benefits could attract ...

Cleveland Browns' $3 Billion Brook Park Move Signals Change For ...

Research using the contingent valuation method (CVM), a tool to measure perceived value, has consistently found that the social benefits of ...

The economics of stadium names | Hacker News

For example: In case you were wondering how Q2 Holdings ($3B market cap) could possibly pay $260M to name a Texas soccer stadium... they can't ...

Why Naming Rights Deals in College Athletics are Complicated ...

In a 2016 study of college facility naming-rights valuation, it was concluded that until 2014, football stadiums brought in lower prices than arenas. This was ...

Pitbull to purchase naming rights to FIU's football stadium. He is ...

He is expected to pay the school ~$1.2 million per year for the next five years to change the name of the stadium to Pitbull Stadium. Chisme.

Marketing and Sponsorship - Sports Business Journal

IBM, one of earliest -- if not the first -- buyers of sports sponsorships from the tech (then called computer) category, has signed a global ...