• CEOs Don't Trust Marketing – What's The Solution?🔍
• How to Market into the C|Suite🔍
• Forrester Decisions for B2B Marketing Executives🔍
• Learn To Sharpen Your Marketing Executive Skills🔍
• How to make your content marketing appeal to C|level executives🔍
• What CEOs and other execs really think of marketing🔍
• Advanced Marketing Management🔍
• What is a Marketing Executive? Common Duties🔍

CEOs Don't Trust Marketing – What's The Solution? - Neil Patel

73% of CEOs stating “marketers lack business credibility and the ability to generate sufficient growth”. 80% of CEOs simply don't trust marketers at all.

How to Market into the C-Suite - FrogDog

Publications and broadcast media. Traditional content marketing is not the best way to reach the C-suite. Yes, C-suite executives read a great ...

Forrester Decisions for B2B Marketing Executives

Forrester Decisions for B2B Marketing Executives helps senior marketing leaders envision and execute a marketing strategy that focuses the business on customer ...

Learn To Sharpen Your Marketing Executive Skills - AI bees

Marketing executives seek to maximize profits by developing sales strategies tailored to their customer's needs and promoting products, services, or ideas.

How to make your content marketing appeal to C-level executives

In this blog, we will cover what you need to know about C-suite marketing to help you develop the best content to grab even the busiest executive's attention.

What CEOs and other execs really think of marketing | McKinsey

CEOs stand out as the biggest and most enthusiastic supporters of marketing's mission and growth agenda.

Advanced Marketing Management | Kellogg Executive Education

The program builds participants' understanding of the fast-evolving marketing environment and digital capabilities.

What is a Marketing Executive? Common Duties, Average Salary ...

A marketing executive is a professional who is primarily responsible for developing and implementing marketing campaigns that promote a company's products or ...

Marketing On LinkedIn: The Step-By-Step Executive Guide

Nothing beats the strategies in marketing on LinkedIn for businesses when it comes to professional B2B relationships, selling enterprise products, or ...

Marketing To C-Suite Executive Leadership - BizProspex

Effective strategies for successful marketing to today's evolved C-Suite leadership · Strategize to target the team's interest · Along with the sales pitch, ...

A CEO Guide to Marketing: First Steps - Rock Content

A CEO Guide to Marketing: First Steps · What is Marketing? For starters, marketing has a broad definition beyond creating flashy ads and catchy ...

Creating a Content Strategy for the C-Suite - 1827 Marketing

The importance of engaging the senior team goes beyond the ability to influence purchasing decisions. Executives are not only key decision- ...

Mastering the Art of Selling to the C-Suite: Strategies for Success

This includes the Chief Executive Officer (CEO), Chief Technology Officer (CTO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), ...

Marketing's Voice on the Board: What the C-Suite Needs to ...

Nine out of ten CEOs believe that the role of marketing is well-defined, yet only half of CEO-CMO pairings agreed on this. Furthermore, when it ...

Here's exactly what CEOs and boards expected from marketing in ...

CEOs & Boards will expect marketing to be more focused and effective in delivering tangible financial results in 2023.

The Top 100 Marketing Executives of 2022

The Top 100 Marketing Executives of 2022. These individuals are the driving force behind much of their company's brand and market positioning success.

How Marketers Should Be Reporting to Executives (But Mostly Aren't)

In this post, we’ll share what executives really think of marketing, why trust between marketing and executives matters, the four metrics you need to gain ...

4 ways CEOs can set their marketing team up for success

Settings · Prioritising strategy over tactics · Building the team you need to execute · Thinking long-term enough · Appointing the right person ...

4 steps to impress your CEO with your marketing achievements

1. Understand your role. It all starts with understanding what role you play within the organisation, as it provides clarity to your strategic approach.

Make executives listen with marketing metrics - Siteimprove

Start with a shared understanding of how various metrics fit together · Brand awareness: How is the company doing in terms of market share and ...