Events2Join

Storytelling is an art. And science proves it.


The Art and Science of Storytelling in Marketing - Kindra Hall

In today's saturated market, storytelling stands as a cornerstone of successful marketing. The narrative approach has the unique ability to ...

Stories stick and there is the science to prove it - FIPP

It has proven that stories activate 3 times more cortexes of the brain than facts and numbers alone as explained in The neuroscience behind storytelling.

Storytelling in Science: Why it matters and how to improve your skills

Stories like this illustrate just one of the many ways that scientific storytelling can affect positive change. So, as a researcher (or anyone ...

The art and science of sharing stories | Storytelling for nonprofits

Language allows us to create amazing stories that can even pass down through the generations, becoming great tales.

How The Art Of Storytelling Unlocks Our Capacity For Sustained ...

Our massive capacity for sustained attention has been underrated for too long. This is why the art of storytelling is more important now ...

Is story telling a science or art in research? - ResearchGate

The secret of our attachment to stories is that it stimulates our emotions. It is exciting to discover how the conflict gets resolved. However, ...

Joubert | Storytelling: the soul of science communication

It is through storytelling about science, they argue, that science communication both shapes culture and formulates meanings that determine our ...

The Art of Storytelling in Science - Fancy Comma, LLC

Storytelling, humankind's greatest tool, can help effectively communicate science and improve scientific literacy, writes conservationist, ...

The art of storytelling: Researchers explore why we relate to ...

For thousands of years, humans have relied on storytelling to engage, to share emotions and to relate personal experiences.

Balancing Art and Science Through Storytelling - Advertising Week

It could be a message of joy or it could be a story that tugs at the heartstrings. Problem-solving could be the soul of the story. Or it could ...

Learn the Art of Storytelling to Tell Stories That Matter - Blog

Humans have told stories since the beginning of time––so much so that scientists found our brains are hardwired for teaching, learning, and remembering through ...

Storytelling in Business: Art, Science, Necessity - Destination CRM

I've spent a lot of my career telling stories. Some of them are for business purposes, a lot of them for the hell of it. But all of them, ...

Storytelling in Science: The Key to Engaging Your Audience

Storytelling plays a crucial role in science communication by making complex scientific concepts accessible to a wider audience. It helps bridge ...

Why Science Needs Storytellers

Stories at best, help us communicate the world as it is. As it was. And as it could be. But, just as nature abhors a vacuum, humans cannot live ...

Opinion: Finding the plot in science storytelling in hopes of ... - NCBI

It is within this integrated approach that we may consider a potential partnership between the science of science communication and the art of ...

Using narratives and storytelling to communicate science ... - PNAS

Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when ...

The art and science of storytelling | Aparna Athreya | TEDxBMSCE

Rendering the story of the "Thirsty Crow" from a whole new perspective, Aparna Atherya, a well known story teller and educator, speaks of ...

Scientists as storytellers guide | 3M

It is evident that people want to understand science, but effective science communication is critical. I grew up in India, a country steeped in ...

Data Is An Art, Not Just A Science—And Storytelling Is The Key

Data science is a balancing act between math, science, art, and communication. In this article, learn how to tell an effective data story ...

Storytelling Tips for Science Storytellers - Lifeology

1. Distill and simplify. · 2. Outline your story. · 3. Be honest and authentic with your story. · 4. Take people on a journey, says Manasi Apte. · 5 ...