The impact of branding strategies on horizontal and downward line ...

How Brand Extensions Can Help Brands Grow Faster

Horizontal Brand Extension vs Vertical Brand Extension Strategy ... A horizontal brand extension occurs when the brand name is “applied to a new ...

Horizontal Brand Extension and Customer Perception - DiVA portal

Horizontal Brand Extension and Customer Perception. 38. 6.2.1 Positive effects of line extension ... the impact of alternative branding strategies. Journal ...

The impact of step-down line extension on consumer-brand ...

FindingsThe study shows that the subtyping effect created by a sub-branded luxury downward line extension tends to be rated similarly to a direct branded ...

"Vertical Versus Horizontal Line Extension Strategies: When Do ...

The results from prior research regarding the effectiveness of product line extension strategies on market-level brand performance are ...

Vertical versus horizontal line extensions: a comparison of dilution ...

This research addresses the effect of extension direction. (i.e. horizontal and vertical-downward) on parent brand dilution and investigates whether the extent ...

How a Brand Extension Can Help You Capture Market Share

And many of these approaches even overlap with one another. Let's untangle a few of the most common brand extension strategies. The Line Extension.

Brand Stretch vs Brand Extension - CGIFURNITURE

Successful brands require careful management and thoughtful strategy. If you've ever wondered how to grow your business in a competitive ...

HORIZONTAL BRAND EXTENSIONS - DiVA portal

Ten year down the line ... Liber. 11.2 ARTICLE SOURCES. Desai K.K and Keller K.L. 2002. Effects of ingredient branding strategies on host brand ...

Consumer attitudes toward downward extensions: an exploration of ...

The impact of branding strategies on horizontal and downward line extension of luxury brands: A cross-national study. International ...

Vertical versus horizontal line extensions: a comparison of dilution ...

... horizontal and vertical ... The impact of step-down line extension on consumer-brand ... The effects of brand positioning strategies on consumers' brand ...

Vertical Versus Horizontal Line Extension Strategies

Hence any increase in the absolute brand performance metrics must come at the expense of the other brands in a category. Showing the effects of ...

step-down vertical brand extensions of luxury and prestige - CORE

Keywords: vertical brand extensions; luxury brands; brand image; feedback effects. Page 3. 2. Introduction. Extension is a popular growth strategy for both fast ...

Product Positioning, Branding, and Product Line Strategies Flashcards

In this example, M.L. Manufacturers Inc. uses which of the following strategies? A) a horizontal brand-line extension strategy. B) a product bundling strategy

Horizontal Integration vs. Vertical Integration: What's the Difference?

Horizontal integration also allows companies to cut down on their costs by sharing technology, marketing efforts, research and development (R&D), production, ...

Branding for a Tech Company: Building the Perfect Strategy

Define a branding strategy's purpose and audience to ensure the brand lines up with company goals ... impact reports that show company ...

What is the difference between horizontal and vertical marketing?

Horizontal marketing refers to a strategic approach where companies target a wide range of customer segments within a particular industry or sector.

Horizontal vs Vertical Integration: Understand the Differences - Tipalti

Businesses seeking growth and cost reductions acquire other companies or product lines through horizontal and vertical mergers & acquisitions, resulting in ...

Lesson : 83, 84 & 85 5.1.6 BRANDING STRATEGIES

Line Branding Strategy. The term 'line branding' is altogether different than ... Horizontal stretching is relatively less likely to pose too much of a ...

The Impact of Horizontal Brand Extension towards Brand Equity of ...

Brand extension has becoming one of marketing strategies in order to boost the equity of the parent companies themselves. However, not all brand extensions ...

20 Brand Extension Examples That Will Inspire You - Thinkific

... help course creators learn more about the best marketing strategies ... This is an example of a brand using both horizontal and vertical branding ...