- CPG Marketing🔍
- 7 Key Ways to Position Your Startup for a Big CPG Exit🔍
- Do consumers care about sustainability & ESG claims?🔍
- The CPG And Retail Relationship Status🔍
- FIVE DTC GROWING PAINS FOR CPG's AND WHAT TO DO ABOUT ...🔍
- How Can Customer Engagement Deliver Growth for the CPG ...🔍
- How consumer 🔍
- CPG Companies Are Getting Increasingly Data|Driven🔍
Why Isn't Big CPG Acquiring More Better|For|You Brands?
CPG Marketing | Challenging Legacy Food and Beverage Brands
Consumers today are very different from those who originally purchased from legacy brands. Younger generations, who are quickly gaining buying power, are much ...
7 Key Ways to Position Your Startup for a Big CPG Exit - M13
Big Consumer Packaged Goods (CPG) companies like Procter & Gamble, Unilever, and SC Johnson have been on an acquisition spree recently, resulting in exits ...
Do consumers care about sustainability & ESG claims? - McKinsey
... large brands and the aura of credibility that may benefit smaller brands.) ... purchase products from the brand three or more times annually). By ...
The CPG And Retail Relationship Status: It's Complicated
Private-label grocery isn't new. But it's become a bigger force in retail and conflicts more with CPGs as big-name brands raise prices.
FIVE DTC GROWING PAINS FOR CPG's AND WHAT TO DO ABOUT ...
From a P&L standpoint, many CPGs initially don't find their DTC channel to be highly profitable. This dilemma usually occurs because the brand ...
How Can Customer Engagement Deliver Growth for the CPG ...
From rising costs of operating to supply chain issues, brands in the CPG industry are facing challenges at every turn. This makes maintaining ...
How consumer (CPG) brands need to fundamentally rethink their ...
Big consumer brands have to face reality and rethink their go-to-market completely. Their goal should be to create a direct-to-consumer ...
CPG Companies Are Getting Increasingly Data-Driven
Isn't Big Data Dead? First and foremost, CPG brands need to understand that their data is a valuable asset. · Getting to Know Your Customer.
CPGs are Gaining a Competitive Edge with DTC Strategies
So, CPG strategy is largely about convincing customers to pick your brand over others. Successful CPG brands need to stay top of mind and find ...
What Happens When Two CPG Brands Merge? - Hangar12
Turns out, it's a little more complex than that. CSP says smaller companies are the ones driving all the M&A activity in the CPG market. These up and comers are ...
The Importance of CPG Brand Recall - SmashBrand Agency
CPG companies shouldn't let product sales be the only way to measure brand loyalty. Considering and testing for brand recall should be a part of the complete ...
Big CPGs struggle to gain market share during COVID-19 despite ...
“Consumers have been attracted to a lot of iconic brands, but it still hasn't helped some of their inherent portfolio weaknesses because as a ...
Consumer Packaged Goods: Escaping the Consolidation Mentality
Many CPG leaders have assumed that their chances of winning, in every region and every product segment, were enhanced by size. More salespeople, ...
5 Big Consumer Trends in the CPG Industry for 2024 | Brandwatch
Trend #3: Consumers are becoming more critical about off-brand products ... Rising prices have led to a shift in consumer behavior and increased ...
Why Market Research Is Vital To Identify Your CPG Brand's Path ...
A tragic tale that's avoidable by simply choosing a different path: Prioritize market research for your CPG Brand launch. Yes, it takes time and costs money, ...
6 CPG Industry Trends to Watch in 2021
Although some CPG brands seem to top their industry with no competitor in sight, it's clear in the digital age (even in food and packaging ...
How AI in CPG gets products to market faster - Starmind
Consumer packaged goods (CPG) companies are constantly on the lookout for shifts in shoppers' demands and tastes.
Are Dreams of Building a Billion-Dollar CPG Brand Long ... - YouTube
The CPG industry has experienced a material shift in recent years, with small challenger brands outpacing many large legacy brands.
Navigating And Adapting To The Latest CPG Trends. - SmashBrand
Successful CPG brands understand how to navigate consumer trends and are strategically adapting to channel trends. CPG companies not keeping a close eye on ...
How CPG Brands Drive Omnichannel Growth - Bungee Tech
... you have roughly 2 or more days out of stock. Again, a loss of sale today because of out of stocks isn't just a loss of a single purchase… it's potentially ...