Do you truly believe ads have no impact on you?
Why We See Digital Ads After Talking About Something
It can be difficult to wrap your head around, but it likely is less of a coincidence than you think. Any piece of information Facebook picked up ...
The big debate: is TV advertising still worth the cost? - Raconteur
... you can serve them follow-up ads on other platforms ... This is where an omni-channel advertising campaign can really work for a brand.
Does Advertising Actually Work? (Part 2: Digital) - Freakonomics
In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some ...
Political Advertising on Social Media Platforms
While this might seem like a paltry sum compared to the cost of a television ad, the impact of those ads was amplified by the fact that they ...
The influence of advertising on compulsive buying
We believe therefore that consumers who are low in persuasion knowledge will be less aware of tactics used in advertising. Their attitudes towards advertising ...
The Language of Advertising Claims
A logical conclusion is that advertising works below the level of conscious awareness and it works even on those who claim immunity to its message. Ads are ...
Advertiser guide: Working with third parties - Google Help
Google Ads advertising products are highly accountable, helping you understand precisely the return on your advertising investment and allowing your third-party ...
Ten things we know to be true - Google
We believe that advertising can be effective without being flashy. We don't accept pop–up advertising, which interferes with your ability to see the content you ...
How Racial Diversity in TV Commercials Can Backfire
TV commercials are seen as more authentic when racial diversity is consistently taken into account, Northeastern researchers report.
Understanding inclusive marketing and how you can get it right
Diversity and inclusion in advertising and marketing matters for brands who want to show that they care, and really 'get it'. As marketers, we spend our time ...
Is TV Advertising Effective in 2024? | Fall Off The Wall
Do TV Commercials Actually Work? 3. Why TV ... you do not underestimate the effectiveness of the telly as an advertising medium.
Why are there so many ads on YouTube lately?
Have you noticed the massive increase in advertising on YouTube videos lately? Have you wondered why? Here's my theory and here is why I ...
The Effect of Television Advertising in United States Elections
Not only does advertising have a larger effect in down-ballot races, but it does so at a lower cost.Footnote For presidential races, we estimate ...
Is It Safe to Purchase Something from a Facebook Ad? | AIA
The bad news is that Facebook can't give you your money back if you were scammed or if you are unhappy with the product you ordered.
Does advertising really work? If so, how? - BN Branding
Most of the business owners I've worked with want to see advertising that's persuasive and chock full of information. But in the context of advertising, no one ...
Are these election ads true or false? We verify - WCNC
You can't turn on the TV without seeing an election commercial. But what's true and what's false? WCNC Charlotte is verifying for you. Author: ...
19 Essential Google Ads & PPC Statistics You Need to Know in 2024
Here's a surprising stat: on average, small to medium-sized businesses are putting their money where their clicks are. They invest a whopping ...
A Matter of Time: the importance of time-length in TV advertising
The longer ads were evidently shifting brand feeling and sentiment more effectively, which is especially poignant when you consider that these ...
Do Pop-Up Ads Actually Work? | SmartBug Media®
Let's start with the basics: A pop-up ad is an overlapping window ... What Data Do We Have On Pop-Up Ads? When you do a quick Google ...
If a large part of advertising's influence is unconscious, that also makes it harder to explain in words quite how and why it works. We think we know how we are ...