How CTV Opens Up the Television Market for DTC Advertising

DTC brands spend more on CTV ads: what it means for upfronts

About 90% of consumers watch CTV and OTT channels with a phone in their hand, according to Fairchild, which creates a measurable feedback loop ...

The Future of Connected TV and CTV Advertising | StackAdapt

Recent innovations in CTV include interactive features like shoppable ads and QR codes, which boost viewer engagement and open new advertising ...

Survey: Half of CTV Users Want to Shop Directly from TV Ads

Beyond influence and product discovery, 47% have made a purchase after seeing a TV ad in the past three months. Of those consumers, most (56%) ...

Three Considerations for Pharma Advertisers Switching from Linear ...

Unlike linear TV, where advertisers have to cast a wide net to reach their patient audiences, CTV offers data-driven programmatic targeting.

The Future of Data-Driven CTV: Interview with PubMatic & Adalyser

Furthermore, connected TV (CTV) comes with fewer barriers to entry, precision targeting, and a democratised buying model making TV advertising ...

The CTV advertising guide for app marketers - Adjust

No longer are viewers dependent on a strict program schedule, but they can choose from a seemingly unlimited digital cornucopia of shows on demand. As more of ...

Why Linear TV Remains an Effective Advertising Strategy - Tatari

Only a quarter of CTV ad inventory can be purchased through just linear TV, yet linear TV still accounts for over half of all viewing. As a ...

Agenda - CTV Connect 2024 - Cynopsis

The traditional approach to TV advertising through linear channels is becoming increasingly outdated and limiting in today's digital age. CTV shatters the ...

CTV Fragmentation: What You Need to Know - TheViewPoint

The fragmented CTV space favors the marketers who draw benefits from a buyer's market. Take social media, for example. When advertising came into being there, ...

MNTN x Triple Whale for Connected TV Ad Performance Insights

Connected TV (CTV) advertising opens doors to a personalized and interactive experience for viewers. By utilizing Smart TVs, devices like Roku, ...

CTV viewership nears pandemic highs as platforms balance ad loads

The findings reflect an industry recovering from a dip in viewership and session length following the pandemic. However, ad fill rates have ...

Allen Media Group taps BrightLine for new CTV app ad formats

AMG said the units integrate into programming and enable an L-frame ad creative to appear, without the need for a typical commercial or ad break ...

DTC Archives - Avalanche Creative Services

With an abundance of digital channels such as social media and Connected TV (CTV), the pressure to create innovative ads that capture and sustain audience ...

TV + Streaming – Page 2 - Advertising Week

CTV offers DTC brands an opportunity to extend the value of their audiences and gain an edge over their competitors, whether they exist as digital natives or ...

The WIR: Netflix Begins Rolling Out In-House Ad Tech, BILD ...

The media group cited a weak German TV ad market ... Join thousands of video and CTV advertising professionals by signing up to our newsletter.

ZTV Advertising Webinar | Simpli.fi

CTV buys are fundamentally different from linear TV media buys, and this can be confusing, but with ZTV we offer a new method of CTV targeting, ...

Roku Launches Ads Manager | TV Tech - TVTechnology

“In order to meet growth marketers' needs across all direct-to-consumer brands, we built a seamless solution to buying CTV video ads for brands ...

Connected TV: the ultimate how-to guide - Storyblok

Samsung is one of the most popular device manufacturers globally, with their own operating system (Tizen) and an accompanying ad platform. With a market share ...

Why more brands are airing streaming TV ads - Modern Retail

... Media, Ads + Commerce, told Modern Retail. Similarly, Adam Epstein, founder of Gigi, a CTV advertising buying platform specializing in Prime ...

Roku Starts Ad Manager 'Democratizing' CTV Access - MediaPost

Roku believes the new ad manager will help bring in digital-first, social media-centric brands to connected TV (CTV) with targeting similar to ...