How Video Consumption Is Changing in 2024 [New Research]

80+ Video Marketing Stats for 2024: Insights, Predictions and More

Every week, an individual watches an average of 17 hours of online video content. (Source: Dash). The average individual's weekly consumption of ...

Social Media and News Fact Sheet, 2024 | Pew Research Center

News consumption on social media ... Facebook and YouTube outpace all other social media sites as places where Americans regularly get news. About ...

New trend: Gen Z are loving long-form videos - Think with Google

It's an intriguing paradox that in the age of supposedly shorter attention spans and bite-size content, a new 2022 Ipsos survey of thousands of Gen Z ...

Reels. Shorts. TikToks. How The Consumption of Video is Evolving

In an era where information is constantly being thrown at us, capturing an audience's attention quickly is crucial. A recent study from Vidyard ...

Average video length predicted to decline to 65 seconds in 2024

Based on the trends, Bynder predicts that video content length will reduce to an average of 65 seconds in 2024.

Video marketing trends: New research analyzes industry statistics ...

The use of video as a marketing tool has surged from 61 percent in 2016 to a staggering 91 percent in 2024. TikTok's influence and challenges.

Global social media statistics research summary May 2024

In fact, for both reach and interactions, there was a correlation that showed the longer a video was, the further it reached and the more ...

50+ Social Media Video Marketing Statistics for 2024 - Sprout Social

Sixty-nine percent of US consumers prefer watching videos on a smartphone, making it the top device for digital video consumption. Eighty-six ...

Must-Know Social Media Statistics For 2024 - GWI Blog

Fancy a sneak peek at the future of consumer research? Dive into our ... Social media statistics show that the way people consume news is changing.

Crucial Insights: 50+ Social Media Video Statistics - Sprinklr

Instagram video engagement statistics · A global survey of marketing professionals conducted in 2020 found that Instagram videos were utilized by ...

How The Pandemic Has Changed Video Content And Consumption

Nearly one-quarter of U.S. consumers (23%) have added at least one new paid streaming video service since the pandemic began. It's not just ...

Video Marketing Trends That You Cannot Ignore In 2023 - Forbes

Video content is becoming increasingly popular among consumers to learn about brands and products. A study conducted by NogenTech found that 91% ...

2024 Media Consumption Survey Highlights - TechTarget

Explore insights from 600+ global technology buyers to learn how buyer's research journey and preferences are changing.

To Understand the Changing Landscape of Video Consumption ...

A recent study by analytics firm MOVR underscores this trend. Their ... Half of the advertisers interviewed for the IAB NewFronts Video Ad Spend ...

How Video Consumption is Changing in 2024 [New Research]

One of the most significant shifts in recent years has been the explosive growth of short-form video content, led by the rise of platforms like ...

Audience Is Everything®

A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.

Association for Consumer Research

JACR Webinar: Children and Adolescent Consumer Behavior. May 14, 2024. CHILDREN AND ADOLESCENT CONSUMER BEHAVIOR: FOUNDATIONS AND NEW RESEARCH DIRECTIONS May ...

Why Video: The Latest Video Marketing Statistics, 2024

People are watching more video content than ever. Between 2022 and 2023, video plays on Wistia jumped by 15% and watch time jumped by 44%. On ...

Journal of Consumer Research - JCR publishes papers of the ...

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, ...

Agenda: Future of Video - Parks Associates

This session provides an overview of the current state of the streaming market, drawing on Parks Associates' latest research to highlight shifts in consumer ...