Key Takeaways from the 2024 Influencer Marketing Trends Report

Ogilvy's 2024 Trends Reports

While 2023 went as far to show that Influence has a secure and vital place at the table, 2024 will put it in a leading seat. The six trends ...

The Top Marketing Trends of 2024 & How They've Changed Since ...

So, it's no surprise our survey found that 53% of marketers are leveraging short-form videos like TikToks, Instagram Reels, and YouTube Shorts ...

Influencer Marketing Statistics (Trends + Key Takeaways)

3. 17% of companies spend over half their marketing budget on influencers. A small but not insignificant percentage of marketers—17% of them— ...

Influencer Marketing Trends 2024 | White Paper - Pulse Advertising

Trends are not just about going viral: Understand the shifts in influencer marketing this year to gain deeper insights into shifts in your consumer's ...

9 Influencer Marketing Trends To Know in 2024, According to Experts

In 2024, influencer marketing continues to be an effective marketing strategy for brands, as well as a lucrative income stream for content ...

Influencer Marketing Campaign Template & Guide I Traackr

The first step in any influencer marketing report is a summary of the campaign's overall performance. A list of campaign performance metrics to ...

The Ultimate Guide to Influencer Marketing in 2024 - Division-D

Long-term partnerships with influencers are highly valued by both influencers (referred to as creators) and marketers. Creators report that long ...

Influencer marketing statistics to know in 2024 - Dash

This is a biggie: 63% of shoppers say they're more likely to buy a product if it's recommended to them by a social media influencer they trust.

Understanding the Evolution of Influencer Marketing: Trends and ...

By 2024, brands have realized the advantages of influencer marketing. They know that working with influencers can lead to increased sales and better brand ...

Five Key Influencer Marketing Trends for 2024, as per ... - Arabad

2024 is poised to witness a pivotal shift in the realm of influencer marketing campaigns, marked by a strategic, data-driven approach that emphasizes the ...

5 influencer marketing trends & what they mean for marketers in 2024

1. INCREASES AND DECREASES AREN'T ALL GOOD OR BAD · 2. INCREASED COMPETITION IMPACTS ENGAGEMENT AND VISIBILITY · 3. TOO MUCH CONTENT CAN BE A BAD ...

Trends in Social Media and Influencer Marketing: August 2024

Influencers are often targets of online negativity, and how they respond to this feedback can have important ramifications for their personal ...

What is influencer marketing in 2024? - Disrupt Agency

A report from Insider Intelligence found that 69% of consumers' purchasing decisions are spurred by their trust in their favourite influencers' ...

The Future of Social Media: Influencer Marketing Trends for 2024

According to Linqia's 2023 State of Influencer Marketing report, 75.5% of marketers have either increased or maintained their influencer ...

Examining the Current State of Influencer Marketing - DMNews

As of 2024, the influencer marketing industry is valued at around $24 billion. This growth shows how important influencers have become in the marketing world.

10 Influencer Marketing Trends You Need to Know in 2024 | Printful

If you're a business owner thinking about collaborating with influencers, it's important for you to be in the loop about influencer and content ...

Nuffnang on Key Influencer Marketing Trends for 2024

Authenticity has always been a buzzword in influencer marketing, but even more so in recent years. With such a saturated social media space, ...

5 Trends Shaping Influencer Marketing in 2024 - Cure Media

While most influencer marketing trend reports out there mention the growth in ad budgets, the increasing interest in TikTok, the rise of micro- ...

20 Influencer Marketing Statistics You Should Know in 2024

The influencer advertising market is expected to grow to approximately $35 billion USD in 2024. Check out more influencer marketing ...

Nuffnang on Key Influencer Marketing Trends for 2024 - Xamble

56% of Gen Z or millennials say they follow influencers who have the same beliefs or values as them. So, it's going to take more than just ...