10 Essential Gen Z Statistics For Businesses

According to McKinsey & Company, Gen Z represents 40% of global consumers, and nine out of 10 parents say they rely on intel from their tech savvy kids to make ...

DITTO for Gen Z: A framework for leveraging the uniqueness of the ...

Generation Z, or Gen Z, represents 24% of the U.S. population and is very different from earlier generations. A higher proportion of Gen Zers are earning ...

Gen Z Shoppers Demand Sustainable Retail - First Insight

The report reveals that 62% of Gen Z shoppers prefer to buy from sustainable brands, and a staggering 73% are willing to pay more for sustainable products.

Hey bosses: Here's what Gen Z actually wants at work | Deloitte Digital

Defined as the generation of individuals born between 1997 and 2012 (who in 2023 are between the ages of 10 and 25), Gen Z grew up with ...

10 Things Your Business Should Know About Marketing to Gen Z

As the first generation to have spent all of their adult lives with a smartphone in their hand, it goes without saying that Gen Z marketing and sales should ...

How to Build a Small Business as a Gen Z Entrepreneur | PNC Insights

Gallup's data found that only about three in ten Millennials are "emotionally and behaviorally" connected to their jobs. Building a small ...

Generation Z in the Workforce - Online Programs from CSP Global

Gen Z are hard workers – an asset to employers – but when it comes to recruiting and retaining, what matters to these incoming job seekers? We've compiled ...

Gen Z and global users top social media 2023 - Statista

In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage ...

How to Use Print Marketing to Reach Gen Z - Business.com

Just when marketers and small businesses have figured out how to market to millennials, a new demographic is capturing their attention. Gen Z is a budding ...

30+ Gen Z travel statistics and trends [2024 update] - TravelPerk

Over half of Gen Z travelers would pay more for a travel company with an environmentally friendly ethos and practices · 6 out of 10 Gen Z ...

3 Key Social Media Trends Among Gen Z and Millennials

Gen Z adults are also heavier users. Among users, 24% of Gen Z say they use it for 2-4 hours per day, and another 24% do so for 4+ hours ...

Gen Z Consumer Behavior: Brands, Retailers and Trends - Numerator

Gen Z also shows preferences with the retailers they shop. Walmart (21%), Amazon (10%) and Target (8%) are the top three retailers for CPG & general merchandise ...

Gen Z Statistics - What We Know About the New Generation

– They would be between 8-23-year-old. But why is Generation Z important for your business? Well, because they are your future (some of them ...

Rise of Gen Z: new challenge for retailers - EY

These changes have created a generation very different than any known before. Retailers, and in fact all businesses, hoping to connect to these savvy consumers ...

20 Surprising Influencer Marketing Statistics

Essential Influencer Marketing Statistics · 1. Gen Zers generally trust influencers more than celebrities · 2. More brands and marketers use AI ...

Who Is Gen Z: The restless generation? - Korn Ferry

Key takeaways for companies ... 1. Gen Z is especially susceptible to disengagement. Engaging and retaining Gen Z talent is as much about what a company offers ...

Gen Z Media Habits: Where to Find Them and How to Engage Them

Understanding Gen Z's technology attitudes can also provide valuable insights for advertisers. Our data reveals that Gen Z considers themselves ...

The Shopping Habits of Gen Z: Trends & Statistics for Marketers

... important to deciding which products to purchase, the highest share of any generation (Tinuiti Gen Z Study). 54% of Gen Z will pay 10% more ...

Gen Z Content Consumption Fact Sheet

Their habits will evolve as the generation ages, but for now, it's safe to say that social media, music, and video games remain key ways to ...

Designing Websites For Generation Z - SPINX Digital

Personalization: Gen Z values authenticity and personalization, so it's important to consider how to tailor the user experience to this audience ...