10 Tips for Talking to Your CMO About Content Marketing

Your First 100 Days as a CMO - Penguin Strategies

When it comes to marketing in particular, decisions need to be made quickly as things can change fast, and speed is crucial. You need to show that you are ...

Content Marketing Research: How To Do It In 2025

Work with guest contributors to increase the velocity of content · Create an internal content team that focuses on product / culture content ...

Content Marketing Tips By Industry Experts for B2B Businesses

Find like-minded companies with a similar target audience but who aren't competitors. Build a content partnership with them. Participate in each ...

How to Outsource Content Marketing: 10 Key Steps to Follow - Ossisto

Conduct thorough research to identify potential content creation providers. Explore freelance platforms, content agencies, and individual writers with expertise ...

Marketing for IT Companies: 12 Best Practices & Tips

Gather data on your target audience (i.e., buyer personas) by meeting with your sales team and talking with customers. Ask lots of questions to learn about ...

Email is not dead: 10 tips for top newsletters — The CMO Show | A ...

There's a curious email renaissance underway and if you're a digital marketer it's time to pay attention.

6 Interview Questions to Ask a Chief Marketing Officer (CMO ...

Here are some of the questions you should be asking during the interview process to ensure the best fit for one of your brand's most critical functions.

Turning Your CMO Marketing Dashboard into a - SmartBug Media

Know your business inside and out, including achievements, failures, objectives, and functionalities. Know if you're winning big enough to sustain business ...

Content Marketing Strategy: A Complete Guide for SaaS Companies

Most of your blog post topics should be driven by 1) keyword research and 2) sales and support feedback. Use keyword research to identify entry points for new ...

3 Ways To Fix Your B2B Content Marketing Strategy - the Adobe Blog

In fact, a recent CMO survey by Gartner revealed that every one of marketing leaders' top-five priorities has something to do with engaging ...

8 Marketing Publications To Read - BenchmarkONE

Sprinkled in among articles on startup tips and global industry news are helpful business columns, including leadership and business-focused articles from our ...

Healthcare Content Marketing Strategy: Proven 2024 Playbook

Listen to your audience. Schedule meetings with customers and conduct interviews to comprehend your audience's challenges, explaining them in ...

The CMO Who Never Wasted a Single Content Cent - Fenwick

Place all ideas in a content backlog (solicit them via a form). · Put the goals/persona/constraints at the top of the document so no reviewer can ...

Social Media Marketing: Everything Explained for 2024 - Sprinklr

First, you need to create profiles on the social media platforms where your audience hangs out. This could be Facebook, Instagram, X, LinkedIn ...

Is Your Content Strategy Aligned with Your Brand Strategy?

Find out how to use metrics to make your content strategy more effective. · Use content campaigns to save time, money, and resources. · Avoid the 10 content ...

10 Essential Elements of a High-Performing Software Marketing Plan

One CMO I spoke with put it brilliantly: “If you can't have a ... Analyze your top-performing content and create "content clusters ...

14 Tips for Social Media Content Creators - Brafton

If you're on an internal marketing team, you'll likely follow direction from the chief marketing officer (CMO) and collaborate with other ...

Survival of the most t-shaped? Evolving your role as CMO

That's got to be quite tricky to develop those kinds of skills, if you've come up from a marketing background, you've got all this experience in ...

8 Interview Questions To Ask a CMO vs. a VP of Marketing - Hunt Club

Crafting a customer-centric journey. The candidate acknowledges marketing is much more than selling. It's about focusing on your audience and creating ...

Top 10 Essential Inbound Marketing Strategies | 310 Creative

Prioritize creating personalized, high-quality content tailored to your target audience's interests to boost loyalty and drive sales, complementing it with ...