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Brand Safety


Brand Safety & Quality | Playwire

The RAMP Platform automatically protects your brand from the quality issues that impact user experience and decrease ad revenue.

Brand Safety vs Brand Suitability - Viant Technology

Brand Safety is ensuring that a brand's ads don't serve on unwanted content, and most brands deploy universal tools to keep a brand safe.

Protect Brand Reputation: Brand Safety & Suitability - MarketingProfs

With appropriate procedures and robust brand safety and suitability (BSS) guidelines, however, brands can safeguard their reputation and bottom line.

The Complete Brand Safety Guide for Advertisers - Peer39

We'll go over how you can advertise to new audiences while following a few simple steps to create effective brand safety measures.

Brand safety and privacy - Apple Support

Customer control—Users may turn off Personalized Ads on their devices any time to stop receiving targeted ads on Apple News and Stocks. Ads will still be served ...

The Complete Guide to Brand Safety for Publishers - Header Bidding

Brand safety measures are subjective. It might differ from publisher to publisher and advertiser to advertiser. Hence, it is recommended that ...

Defining Brand Safety - Trustworthy Accountability Group

A new white paper highlighting the confusion around the brand safety issue and offering several recommendations for industry action to address it.

Navigating New Brand Safety Complexities: A Digital Marketer's ...

I've encountered some media governance measures that advertisers can put in place to navigate the complexity of brand safety and gain better control of the ...

Brand Safety Policy - X Business

Our brand safety policy builds upon the foundation laid by the X Rules to promote a safe advertising experience for all users and brands.

The Brand Safety Industry Is [Redacted] - Forrester

Even while using common, industry-standard brand safety tools, brands have unknowingly demonetized articles, news publications, and content ...

Ensuring Safety for Neighbors & Brands - Nextdoor Business

Brand safety at Nextdoor. Our mission is to establish an inclusive platform where every neighbor can participate and share, recognizing the value in every voice ...

brand safety policy | Global

In compliance with the TAG certified brand safety policies, Global manually vets and categorises all partners before acceptance into DAX, ensuring their content ...

Brand Safety Guide for European Publishers and Advertisers

This guide supports you in dealing with the term “brand safety”. It explains and defines different concepts like legal safety, brand suitability, and brand ...

The Importance of Brand Safety - Search Optics

At Search Optics, we have found that, by using a demand-side platform (DSP), we can ensure a greater level of brand safety for our clients. Our DSP's allow us ...

SAVE - Future of Brand Safety | MMA Global

What is SAVE? SAVE is a marketer-led Future of Brand Safety Council working to provide guidance for brands in all marketing environments.

What is Brand Safety | Brand Safety in Advertising - ironSource

As web platforms allow everyday consumers to share videos, photos, and comments, brands can never be 100% certain their ads are deployed in a ...

Brand Safety Week: Home

Brand Safety Week is a full week of content programmed around our flagship event, the Brand Safety Summit, which takes place live from New York City every ...

The Brand Safety Playbook: Winning Strategies for Digital Advertisers

Discover how to protect your brand's reputation in the unpredictable world of digital advertising and influencer partnerships. Your guide to smart, safe ...

Brand Suitability And Brand Safety: The Complete Guide - Eskimi

Brand safety vs. brand suitability · Extends brand safety from negative context avoidance to seeking positive context to strengthen a specific brand. · Calls ...

Traackr I Brand Safety

Avoid fraudulent influencers. Our brand safety toolset makes it easy to assess audience quality, monitor for unsafe brand terms and approve influencers for ...