Direct|to|Consumer Drug Advertisement and Prescribing Practices

A decade of direct-to-consumer advertising of prescription drugs.

Direct-to-Consumer Advertising of Prescription Drugs

ulate direct-to-consumer (DTC) prescription drug advertisements on ... use of electricheating methods, which effectively directed consumers.

Direct to Consumer Advertising (DTC): What it is, How it Works

Since consumers may not be able to obtain products featured in DTC advertising on their own, such as prescription drugs, the objective is to create a dialog ...

New Guidelines On Direct-to-Consumer Ads For Prescription Drugs

The Principles are a set of voluntary restrictions on direct-to-consumer ("DTC") prescription drug advertising that could substantially change ...

'At-risk' individuals' responses to direct to consumer advertising of ...

Direct to consumer advertising (DTCA) of prescription drugs is a controversial pharmaceutical marketing strategy.1 Currently, it is only legal in New Zealand ...

How direct-to-consumer television advertising for osteoarthritis ...

Concern about the potential pernicious effect of direct-to-consumer (DTC) drug advertising on physicians' prescribing patterns was heightened with the 2004 ...

DTC Advertising Of Prescription Drugs In The U.S. Often Promotes ...

Moreover, DTC advertising isn't merely about informing consumers. It's ultimate aim is increasing demand and raising sales revenues. Plaque ...

Off-Label Promotion and Adherence to FDA Guidelines

Direct-to-consumer (DTC) advertisements for prescription drugs in the United States are regulated by the Food and Drug Administration (FDA).

Updates from FDA's Office of Prescription Drug Promotion

Updates from FDA's Office of Prescription Drug Promotion: Standards for Direct-to-Consumer Advertising · Managing Misinformation: Companies are ...

Direct to Consumer Advertising for Prescription Drugs | ACP Online

... prescription drug advertising. It also contains information dealing with current practices and controversies. The pros and cons of DTC ...

FDA Releases New Rule and Guidance for Prescription Drug ...

Consumer Friendly Language. Advertisements must clearly state the name of the drug, and the major statement of side effects must be presented in ...

Healthcare and medicines - Advertising Policies Help - Google Help

For campaigns targeting Canada or the United States, Google restricts the use of prescription animal drug terms when the drugs are intended for animal use and ...

Direct-to-Consumer (DTC) Advertising - Amgen

Responsible direct-to-consumer (DTC) advertising can play a role in increasing awareness about diseases, educating patients about treatment options, and ...

TV commercials for prescription drugs 'doing more harm than good'

A new study by Yale University researchers finds direct-to-consumer drug ads often violate federal rules and are "unreliable and potentially ...

Debate Direct-to-Consumer Advertising for Drugs - Auburn University

The pharmaceutical industry spends $4.8 billion in advertising aimed at consumers. Ads for prescription drugs constitute the largest category of magazine ads at ...

The Impact of Direct-to-Consumer Advertising on Outpatient Care ...

We find that advertising increases the number of office visits for the non-elderly for the advertised condition.

Self-reported responsiveness to direct-to-consumer drug advertising ...

Of 131 persons using five or more prescription medicines, 50 (38.1%) were responsive to DTC advertisements. There was a strong trend (p < .0001) ...

Direct Advertising's Effects on Prescribing Practices - AAFP

Spending on direct advertising of prescription drugs to the public is growing rapidly, reaching $2.47 billion in 2000.

A Content Analysis of Television Direct-to-Consumer Advertising

DTC advertising seems to be successful in making patients aware of a drug, and often in promoting requests for it. Often, however, patients decline the drug if ...

Regulating Direct-to-Consumer Drug Marketing in the US: FDA and ...

The US is one of only two countries that allows pharmaceutical manufacturers to advertise prescription drugs directly to consumers, whether on social media or ...