Gen Zers and millennials are still big fans of books

Sports has a Gen Z problem. The pandemic may accelerate it.

“It's what some of the big sports leagues are nervous about. Could we lose a generation because we didn't give them access and the products and ...

15 Must-Read Books for Every Gen Z Reader | Culture - Woke Waves

Reading is back, and it's cooler than ever. With the rise of social media book clubs and the viral phenomenon of #BookTok, Gen Z is diving ...

Hot girls love book clubs - Business Insider

Amid a loneliness epidemic, Gen Z women are flocking to book clubs in an attempt to make friends or strengthen relationships.

A Demographic Breakdown of the Harry Potter Fandom

Millennials are by far most likely to identify as avid Harry Potter fans, more than doubling the share of Gen Xers, the generation with the ...

Pro Sports Leagues Are Chasing Gen Z Where It Plays

Here's what sports marketers are doing to win back a lost generation and save the future of fandom.

Beyond the Bookstore - Gen Z is Reading in New Ways and Seeking ...

With the rise of webnovels, e-books, webcomics, and other digital formats, Gen Z is normalizing reading on their phones. Today, 67% of Gen Z ...

How TikTok is making Gen Z read more - The Sydney Morning Herald

How TikTok created a Gen Z reading revolution · Save · Four years ago, the BookTok hashtag had fewer than a thousand views; in 2023 it reports ...

Generation Z is bigger than millennials — and they're out to change ...

Last year, Gen-Z became the largest ... Gross is a voracious reader, a fan of novels ... “It's definitely still something I want to pursue,” he says ...

Gen Z Loves Fast Fashion. So...How Exactly Is That Sustainable?

Yet the same study also found that 94% of participants were in favor of action for sustainability. So, they do hold both ideas in the same head.

(PDF) Millennials and Gen Z in Media and Popular Culture ...

social media, in particular, play in the lives of Millennials and Generation Z. ... explorations lead us to conceptualize this particular book.

Everybody Hates Millennials: Gen Z and the TikTok Generation Wars

The larger effects of this shift are still coming into view, but however much progress millennials may have made in digital self-creation, Gen Z ...

Gen Z doesn't care about sports. That's part of a bigger problem.

... big game with my fellow fans. The Michigan ... millennials, 33% of Generation X ... Sure, you can find plenty of sports-obsessed Gen Zers ...

Marketing to Gen Z: The Rules for Reaching This Vast - Everand

While many large companies are still reaping huge ... fans of the future. ... book, the characteristics of Gen Z are entirely different from those of Millennials.

Meet Generation Z: Shaping the future of shopping | McKinsey

Lucia Rahilly: And what's the importance of Gen Z as a demographic? How big a cohort do they represent, and what's at stake for the brands which ...

Did you know Millennials read more than their parents and any other ...

43 Likes, TikTok video from Sterling Book Club (@sterlingbookclub): “Did you know Millennials read more than their parents and any other age ...

U.S. Audience: 3 Big Growth Demos Trump Revealed - The Ankler.

This is mostly because it still ... largest non-white audience among Millennials and Gen Z. ... fans of Disneyland and super-consumers of ...

19 Things Gen Z Wishes They Had From Their Parents' Time

whichever is more demanding). I was lucky to be one of the older Gen Z kids and still went outside a lot with my neighbors, but we only had a ...

New Guidelines Redefine Birth Years for Millennials, Gen-X, and ...

You hear about Generation Z, Millennials, Generation X, and the Baby Boomers all the time, but it's not always clear who's a part of these ...

Are books dead? Why Gen Z doesn't read - by Jean M. Twenge

In 1976, nearly 40% of U.S. 12th graders read 6 or more books for pleasure in the last year. By 2021-22, it was down to 13%. The number who did ...

Support for death penalty falls to lowest level in decades: Gallup

A majority of Millennials and Gen Zers do not support the death penalty, the research found based on aggregated data from Gallup.