How CPG companies connect with customers

CPG Marketing: Top 10 Tactics in 2024 | Mediatool

Utilize Data-Driven Insights: Harnessing big data and consumer insights allows CPG brands to tailor their marketing strategies, personalize ...

How CPG Brands Can Maximize Their Online Presence

Brand Background: Many CPG brands have a compelling background story that sets them apart from competitors and connects with customers. Take our ...

Effective CPG Retail Marketing Strategies for Success - Peekage

Integration: Successful CPG brands seamlessly integrate online and offline marketing channels to provide a consistent consumer experience.

How to Enhance the CPG Customer Journey - Hitachi Solutions

Brands' primary customers are the retailers that purchase their products in bulk and carry them in store. But as time has gone on and DTC channels have become ...

How Digital Marketing Campaigns Can Help CPG Brands? - Adtaxi

Using content marketing, CPG companies can reach, engage and connect with their target audience via content. This content can vary from ...

How innovative CPG brands are dominating their category

We've briefly touched on the importance of data for CPG brands in connecting with customers, but why? If you want to deliver truly ...

Expanding Your CDP Use Cases: CPG Companies - BlueConic

Transformation is nothing new to consumer packaged goods (CPG) companies. Many consumer goods organizations were already experimenting with ...

The New Science of Customer Emotions - Harvard Business Review

When companies connect with customers' emotions, the payoff can be huge. Consider these examples: After a major bank introduced a credit card for ...

Consumer Packaged Goods Call Center - CustomerServ

Traditional consumer packaged goods companies that previously had little control over the in-store brand experience now have been tasked with building ...

4 CPG Trends to Help You Connect with Today's Consumers

Social consciousness and consumer psychology continue to shift in 2022. Your CPG company's target audience is likely more aware than ever of how brands make ...

How CPG Industry Experts Are Successfully Navigating Digital…

For Vitaliy, technology is opening new doors to businesses enabling better service to customers and faster and more innovative with consumers.

Secrets to Success in The CPG Industry [Infographic] - Repsly

Convenience is king in today's consumer-driven marketplace. Companies that can deliver a seamless experience across shopping platforms will gain an edge over ...

Harnessing the power of customer data for CPG brands

Connecting moments from digital to in-store to packaging to product usage. For instance, on a tactical level, if your data on a segment is driven by value (e.g. ...

4 ways CPG brands can build winning relationships with customers

Now more than ever, CPG brands need direct consumer data to better understand consumers and what motivates their behaviour, inform decisions on ...

CPG marketing: trends, strategies and success stories - Loyal Guru

Consumer Packaged Goods (CPG) marketing refers to the activities led by companies that manufacture and sell packaged goods directly to consumers. These goods ...

How to Do Market Research for CPG Companies - Cint

CPG brands must understand customer needs and purchase habits to succeed. Market research can help. Learn how to conduct CPG market research ...

4 Ways CPG Companies Can Increase Relevancy with Digital ...

2. Use location-based marketing to connect with consumers when they're near your products ... With the right tools in place, you can collect all sorts of data ...

CPG: Understanding Consumer Packaged Goods in E-Commerce

Direct-to-Consumer (D2C) Growth: Many CPG companies are adopting a direct-to-consumer approach, bypassing traditional retailers and selling ...

4 Ways CPG Marketers Can Get the Data They Need | Skai - Kenshoo

Offline, retailers have traditionally owned the relationship with end-customers, and online retailers have a similar leg up in the digital world ...

Personalisation strategies: Enhancing customer experience in CPG

To overcome this issue, we use a personalised customer experience. 70% of customers today prefer to interact with brands that offer a seamless, personalised ...