Measure your app's acquisition and retention

Mobile App Analytics 101: Essential Insights In A Nutshell - e-CENS

CPI measures the cost of acquiring a new user for the app. It helps evaluate the efficiency of user acquisition campaigns and can guide decisions on marketing ...

Mastering Mobile App Analytics: Tracking Key Performance Metrics

It measures the percentage of users who return to your app after their first visit. To calculate the retention rate, we need to know how to ...

4 Simple Strategies to Improve Your App Retention Rate - Moburst

It measures the percentage of active users who continue to use your app over a given period. You might be surprised to learn just how low these figures are: on ...

How to measure mobile app retention

There's a bunch of different ways to measure the retention performance of your clients mobile apps. Getting started with mobile app retention is ...

Mobile App Retention Guide: The Best Strategies to Retain Your ...

To improve mobile app user retention, track specific data points that will give you insights into user behavior, engagement, and satisfaction.

Retention rate - Airbridge

Retention rates measure the percentage of users who continue to come back and use an app or service over a specified time.

20 BEST KPIs to Monitor Your Mobile App Marketing Performance in ...

Your app users' needs are met: If people find your app useful, they will return to it, and your retention rate will increase. Your app users ...

14 customer retention metrics to track & how to measure them

How to use this metric in your retention strategy: Invest more in cohorts that show quicker revenue recovery compared to their acquisition cost. 7. Daily/Weekly ...

Are You Doing These 6 Things To Improve Your App's Retention ...

Mobile app companies across the globe are in the middle of a mobile engagement crisis. While new user acquisition and the number of downloads give you an ...

How to Choose & Measure Impactful North Star Metrics - Reforge

While acquisition quality measures are more about filtering different types of new users in a few key ways, retention quality is determined by the rigor with ...

What is retention in mobile marketing? - Singular

In mobile marketing, user retention refers to the percentage of users that keep using an app. Also referred to as app retention, this is an essential metric ...

What Is Mobile App Retention Rate and How to Calculate It?

Mobile app retention rate is a metric that measures the percentage of users who continue to use an app or a game over a specific period after downloading it.

What is a Good Retention Rate and Why Does it Matter? - AppLovin

Retention rate is also an important factor in determining the lifetime value (LTV) of your app users. Acquisition and retention: Are you finding ...

Helpful App Metrics to Track in 2024 - Grow your app - Chatty Insights

This metric quantifies the total value a user brings to your app over their entire lifespan as a customer. From initial acquisition to ongoing ...

Mobile App Usage Analytics: Top 9 Engagement Metrics - EngageLab

The very first app metric that shows the popularity of your application is the number of users who have downloaded the app. It measures initial ...

7 Mobile Analytics Metrics To Lower Churn & Increase Engagement

For example, a high customer retention rate suggests that users find continuous value in your app, leading to increased market share and a ...

10 Key Mobile App User Engagement Metrics You Must Measure

The retention rate focuses on the other end of the churn rate – it measures the percentage of users who have chosen to stay with your app in a ...

Measure and improve acquisition with App Analytics | 2023 | Apple

... App Analytics can help you better understand user acquisition, so you can make data‑informed decisions. Explore ways to find out where your ...

How to measure the success of your app user acquisition campaigns

The user retention professionally bridges the gap between a download and highly turning him into a potential customer or source of revenue. One must observe ...

KPIs For Measuring Mobile App Performance - Freestar

To calculate your range retention rate, all you have to do is divide the number of users from your time frame of choice — let's say one month — ...