Olympic Partner Programme

ESA Webinar – How Olympic sponsors stay top of their game

Eike Buergel, Global Head of the Olympic & Paralympic Program at International Olympic Committee TOP Sponsor Allianz, will be joined on the ...

Toyota signs up as Olympic Games sponsor: IOC - Reuters

BERLIN (Reuters) - Japan's Toyota Motor Corporation has joined the group of leading sponsors of the Olympic Games in an agreement that runs ...

Special Olympics

Almost 4 million athletes and unified partners, 227 national and state programs, 177 countries · Special Olympics is a global movement to end ...

Olympic Marketing Fact File / 2 - Sporsora

The Olympic Movement generates revenue through several programmes. The IOC manages broadcast partnerships, the TOP worldwide sponsorship programme and the IOC ...

Why Sponsoring the Olympics is a Game-Changer for Brands

This programme offers unparalleled marketing opportunities to a select group of global partners. Each evolution in the sponsorship model has ...

E127: The Evolution of The Olympic Partner Programme – Tim Crow

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring ...

Toyota Becomes IOC TOP Partner

Commenting on the sponsorship, Toyoda said: "We will do everything possible to fulfill our new role in The Olympic Partner program, and justify ...

Even under a dark cloud of Covid, brands can't quit the Olympics

The partner program, which launched in 1985, accounts for about 20% of the IOC's revenue (the rest comes from TV rights) and has become about as ...

Toyota drives onto Olympic stage in record sponsorship deal

Toyota Motor Corp. signed on as a global Olympic sponsor Friday in a landmark deal reportedly worth nearly $1 billion.

IOC and Visa Extend Partnership Through to 2032 - ANOC

The International Olympic Committee (IOC) and Visa Inc. today announced an extension to their global Olympic Partnership through to 2032.

Toyota's Olympic departure could trigger a wave of others

In 1985, the International Olympic Committee (IOC), eager to monetise growing demand in the television age, created The Olympic Partner program ...

Going for the Gold: Mastering Olympic Sponsor PR Strategies

The allure of Olympic sponsorship is undeniable. Think global brand awareness? The Games deliver it by the millions. Imagine having a megaphone ...

FAQs - Team GB

The Olympic Partner (TOP) programme is the highest level of Olympic sponsorship and provides sponsors with exclusive worldwide marketing rights to both the ...

Sportswashing, human rights and the role of sponsors during the ...

There are 27 principal corporate sponsors of the Australian Olympic Committee – 13 of these companies also sponsor the Olympics at the IOC level. Of the 27 ...

Partner Programme - Bahamas Olympic Committee

We partner with a range of organisations, from domestic, local businesses to global brands. To find out more about our Partner Programme, please click the ...

Worldwide Olympic and Paralympic Insurance Partner | Allianz Life

Allianz officially began its eight-year worldwide partnership with the Olympic and Paralympic Movements in 2021, building on a collaboration with the ...

For Celsius, not being a sponsor of the Paris Olympics isn't a problem

The International Olympic Committee's Olympic Partner Programme includes only a “select group” of brands, according to the organization, and ...

Olympics sponsorship (1) - Greater London Authority

What is the total amount that Coca Cola (as international Olympics Partner Programme sponsor) is committed to provide in sponsorship in relation to the Olympics ...

Chinese company Alibaba signs deal to be major sponsor of ...

Alibaba became a leading sponsor of summer and winter Olympics until 2028 after signing an 11-year deal with the IOC.

IOC and Deloitte forge decade-long partnership to drive Olympic ...

The management consulting firm has become the Olympic and Paralympic management consulting partner under The Olympic Partner (TOP) program.