Strategies for Developing the Corporate Brand|Grahame R. Dowling ...

corporate reputations strategies for developing the ... - Iberlibro

Corporate reputations. strategies for developing the corporate brand. de Dowling, Grahame R.: y una gran selección de libros, arte y artículos de colección ...

Brand architecture strategy and firm value - De Positioneerders

With sub- branding, the separate and corporate brands operate equally as meaning-laden, equity-creating entities (Franzen 2009;. Keller 2012).

PDF - Exploring the moderators on the branding strategy-financial ...

Drawing on the brand management, strategic management, and corporate reputation literatures, we investigate whether brand strategy has an impact on a firm's ...

brands and branding.pdf

In their data, a corporate branding strategy produced higher average return than a multi-brand ... Strategic Brand Management: Building, Measuring, and Managing ...

Winning the reputation game / Grahame R. Dowling - Bibliothèque

Dowling, who has studied corporate reputation–building for thirty years, describes two core strategies for creating a corporate reputation that will provide ...

From Finance to CEO with Robert Dowling of West 4th Strategy

Business Show⁠ with ⁠Otto Sevilla⁠ this week. He was born and raised in the DMV (DC-Maryland-Virginia) area. Growing up, he developed a ...

Corporate Communication and the Corporate Brand

Corporate Brand. Peggy Simcic Brønn. (From: Corporate Communication: A Strategic Approach to Building Reputation (2002),. Brønn, P.S. and R. Wiig (eds.), Oslo ...

Managing Corporate Reputation - DiVA portal

corporate identity (Dowling, 1994; Van Riel ... Corporate Reputations: Strategies for Developing the Corporate. Brand, London: Kogan Page.

Aligning Identity, Corporate Branding and Reputation Management ...

At the same time chief executives and their management teams recognise the importance of creating and maintaining both excellent reputations and strong brands.

Reputation | Institute for Public Relations

... Dowling, 2002; Dowling, 2004 ... brands to maximize their value and provides frameworks for creating brand strategy within companies.

Defining and Measuring Corporate Reputations - Wiley Online Library

GRAHAME R. DOWLING. Discipline of Marketing, School of Business ... Corporate identity: Making strategy visible through design. London: Thames ...

The relationship between employer branding, corporate reputation ...

Reputation building and corporate strategy”, Academy of Management Journal, Vol. 33 No. 2, pp. 233-258. Gatewood, R., Gowan, M. and ...

Winning the Reputation Game : Grahame R. Dowling - Blackwell's

Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.

Corporate reputation in management research: a review of the ...

Developing a Brand Performance Measure for Financial Services Brands. The Service Industries Journal 24 (2): 15–33. Google Scholar. *Chun, R.

Challenges for Business-to-Business Doctoral Programs

Grahame R. Dowling. BookFundamentals of Business Marketing Education. Click ... business marketing—its origins and the current state of development. The ...

Corporate Branding: Successful Strategies for Branding Your ...

This article delves into the strategies essential for creating and maintaining a powerful corporate brand. We will explore the foundational ...

Winning the Reputation Game: Creating Stakeholder Value and ...

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The Art and Science of Marketing - Grahame R. Dowling

In the process, it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and ...

Winning the Reputation Game by Grahame R. Dowling

Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.

Creating Corporate Reputations: Identity, Image, and Performance

Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and ...