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The Surprising Origin of Nike's “Just Do It” Slogan


Jo Redfern on LinkedIn: NIKE is “waning in relevance” and a report ...

Their iconic “Just Do It” slogan is a rallying cry that resonates with athletes and dreamers alike. It's this emotional resonance that makes ...

Nike Just Do It Campaign - 3535 Words - Bartleby.com

Nike's famous “Just do it” slogan has been a boost for the company's reputation and notoriety, by setting it a part from other brands. The two ...

How “Just Do It” Was Inspired On Death Row Collective. - Instagram

How “Just Do It” Was Inspired On Death Row Collective. ... Arguably the most known and repeated slogan in all of advertising. The Nike famous ...

Nike Marketing Strategy 2024 - 7 Effective Findings from Case Studies

The "Just Do It" Era: In 1988, Nike introduced its iconic "Just Do It" slogan, encapsulating the ethos of personal determination and resilience.

10 Facts About Nike Swoosh Logo That Will Drop Your Jaw

Wieden later revealed that the slogan was inspired by the Utah killer. Fact: Before Nike popularized the “Just Do It” slogan, it was used by ...

Just Do it! - Niki Bergler

I will not pretend I came up with the slogan Just do it. My generation has heard that tagline since Nike coined it in 1987 to inspire and ...

The Power of Words: Uniting Nike's Just Do It Slogan and the Impact ...

Nike's "Just Do It" slogan, now deeply entrenched in the brand's identity, emerged from humble beginnings. In 1987, advertising agency Wieden + Kennedy created ...

Nike's "Just Do It" slogan was inspired by murderer Gary Gilmore's ...

Nike's "Just Do It" slogan was inspired by murderer Gary Gilmore's last words ... When killer Gary Gilmore was about to be executed by a firing ...

The Evolution of Nike: From Blue Ribbon Sports to a Global Icon

Known for its "swoosh" logo and slogan "Just Do It," Nike has become synonymous with athletic performance and style. However, many people ...

The Psychology of "Just Do It"

“Just do it” has been a popular saying since Nike brand began its ad campaign in 1988. It helped “turn a niche brand into a global ...

Nike, Inc. - Wikipedia

Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo. As of ...

Case Study: Nike & Colin Kaepernick “Just Do It” Campaign

The company brands itself well with a globally recognizable swoosh logo and a short, confident slogan known as “Just Do It,” which represents their mission to ...

50 Most Interesting Facts about Nike That will Blow your Mind

The trademark of the Nike company— 'Just do it' — was inspired by the American serial killer Gary Gilmore's last words- 'Let's do it.' Nike hired an ...

The History of Nike - Just Do It | Story about the Ultimate Success

The History of Nike – Just Do It ... It all started in 1988 when Nike launched a brand-new marketing campaign to try and persuade the audience ...

Just Divided over Nike's New Ad - Mindful Marketing

Marking the 30th anniversary of the company's iconic “Just Do It” campaign, Nike's new ad uses narration from NFL-quarterback-turned-activist ...

'Just do it' takes on new meaning for Nike - Baltimore Sun

The ad, part of Nike's 30th anniversary “Just Do it” campaign, has outraged many. The image immediately drew the ire of those who view Kaepernick — and others ...

How Nike's “Just Do It” Slogan Turned the Brand Into a Household ...

In the world of fitness, there aren't many slogans quite as recognizable than Nike's "Just Do It." As you may recall, its origin is rather ...

30 Tagline & Brand Slogan Examples (+ Why They're Effective)

When you think of great slogan or tagline examples, one of your first thoughts is probably Nike's “Just Do It.” It's to the point, memorable, ...

The Unlikely Source Behind Nike's 'Just Do It' Slogan - YouTube

Uncover the surprising origin of Nike's legendary 'Just Do It' slogan. In 1988, ad executive Dan Wieden drew inspiration from an unexpected source—the final ...

How Nike Activated Its Brand With The Just Do It Campaign

1. The origin of the Just Do It campaign. The campaign was launched in 1988, when Nike was facing a decline in market share and a fierce competition from Reebok ...