What Starbucks' new CEO choice could mean for the company

Mr Niccol will be Starbucks' fourth CEO in the past two years. · Roughly half of public companies in the US have the same person as both CEO and ...

“We've made it harder to be a customer than it should be,” Starbucks CEO Brian Niccol said as the coffee giant announced another sales slump.

Coming from Chipotle, Brian Niccol will face pressure from Starbucks' investors, workers, customers, and the former CEO — all at the same ...

Without looking at a chart of the stock price you might think it has had a narrow trading range, but the stock recently surged off the annual ...

Brian Niccol this week took over as Starbucks' new chief executive officer after holding the same role at Chipotle Mexican Grill.

Starbucks' new boss is putting his stamp on the company by cutting back on discounts and promotions — forcing coffee lovers to pay full price ...

In conclusion, Starbucks' CEO swap is a bold move aimed at rejuvenating the brand and positioning it for future success. Brian Niccol's proven ...

Business Insider has spoken to 10 Starbucks store workers — whom the company calls "partners" — since the chain announced Niccol would become ...

But Starbucks' board clearly thinks Niccol has the expertise to chart a new course. Under his generous contract, Niccol could make well in ...

When Starbucks named Brian Niccol its new chairman and CEO, the company hoped he could revive fading sales and re-establish the coffee giant ...

To help fix the problem, Niccol said the company will make investments in technology to improve its customer experience, supply chain and the ...

More than just great coffee. Explore the menu, sign up for Starbucks® Rewards, manage your gift card and more.

On Tuesday, Starbucks's new CEO, Brian Niccol, sent a letter to shareholders describing his 100-day plan. He also acknowledged Starbucks's ...

After his first week as Starbucks CEO, Brian Niccol finally revealed his plan to help turn around Starbucks' decline. In what ways can ...

SEATTLE — Incoming Starbucks CEO could make well in excess of $100 million in his first year with the company under an incentive-laden ...

Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington.

The company's decision to offer Niccol the dual role aims to address these issues, but it also raises governance concerns. The transition ...

Laxman Narasimhan, who will take over for Howard Schultz in April, will lead the company at a time of a growing unionization movement and rising ...

Beyond the physical, it's going to add staffing, remove bottlenecks, and ease procedures for baristas. That includes simplifying the menu, ...

Expect Niccol to aggressively target new and existing rewards members with promotions, menu offerings, and collaborations with other companies ...