Why So Many Luxury Brands Are Terrible at Ecommerce

The Smarter You Are, the Less You Are Impressed by Luxury Brands

What you're paying for with luxury is the brand. Brand is an illusion that marketing brainwashes you to believe in. Once you understand this you ...

The State of Fashion 2025: Challenges at every turn | McKinsey

... of compounding challenges at every turn. Consequently, 2025 is likely to be a time of reckoning for many brands. Sluggish growth continues.

Three paradoxes luxury brands face in the digital era - I by IMD

The digital age has supercharged these tensions. A new generation of consumers is making its way into the world, with different expectations and ...

Emerging Markets: What's Next for Luxury Brands - Medium

While Europe and the US have been legacy powerhouse markets for international luxury brands, recent global economic pressures like inflation ...

Luxury Brands Are Overstocked, Leading To Discounts That ...

Fashion brands can afford to sell last season's stuff in outlets; luxury brands cannot. “Too many accessible products create sales but kill ...

Why luxury brands need Amazon in their retail strategy - Tambo

This spells bad news for the polished luxury image. Without control over their brand, luxury retailers are allowing third party sellers to ...

11 Trends That Will Help Your Luxury Fashion Brand Stand Out in ...

With the proliferation of luxury brands through the Internet and the growth of social commerce, many consumers are now becoming aware of brand ...

Five ways luxury brands attempt to increase conversions online

By offering a similar level of luxury but without the extremely high price point, it could potentially steal customers from the brands that are ...

Shein is much worse than any other fashion brand – here is why

Shein is the absolute worst of the bunch. If you have been online for more than 5 minutes, it is very likely that you have seen a Shein ad, collab, or shoutout.

Luxury Brands Are in a Winner-Takes-All Phase - WSJ

Both brands face an uphill battle to lure shoppers. Neither Gucci nor Burberry is known for the classic designs now in vogue. The labels might ...

How Luxury Brands Are Increasingly Embracing Ecommerce - Sailthru

McKinsey & Company projects that ecommerce will make up 19% of the luxury market by 2025, up from 9% last year. It makes sense when you think about who buys ...

Luxury Fashion Brands Open Web Stores - The New York Times

In the genteel world of luxury, companies long felt that the Web was no place for merchandising exclusive products. And there was a gentlemen's ...

Amazon luxury: Oxymoron or golden ticket for blingy brands?

Sell out or sellout? What do luxury brands have to gain (and lose) on Amazon? · Revenue: When a luxury brand (or any brand for that matter) ...

Global Powers of Luxury Goods 2021 Breakthrough luxury - Deloitte

The availability of increasingly sophisticated e-commerce ecosystems and partnerships allows many luxury companies ... sector felt the worst impact, with ...

Luxury fashion brands can't resist e-commerce - The Guardian

They have had time to consolidate their positions as the go-to retail experience online while luxury brands dickered as to whether the Internet ...

The Benefits of Selling Luxury Online - Total Retail

Designer labels believed that opening online stores would diminish the aura of exclusivity, elegance and wealth surrounding their brands.

Digital or Die: The Choice for Luxury Brands

But for many luxury firms, digital is a hard new reality. They cannot control what, when, and how vociferously consumers talk about their brands ...

How luxury brands should target India's super-rich | Retail Dive

Competitive landscape – collaborate, not compete: Although, there are multiple brands in every segment within the luxury domain, the key to expansion and ...

Why Retail Experiences Matter for Luxury Brands - Jing Daily

The problem is that they compete with many other luxury brands, and an increasing number of them also make craftsmanship and fine materials ...

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