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3 Reasons to Maintain Marketing Spend in a Downturn


Marketing During a Recession | 8 Tips to Keep Your Brand Afloat

While it may be tempting to immediately slash your marketing budget in order to cut costs and survive a recession, resist this urge. Instead, ...

9 Tips For Marketing In A Recession (With Examples) - StrategyBeam

3. Market To Existing Customers ... One of the most cost-effective ways to grow your business in an economic downturn is to engage past customers to make new ...

How Spending on Marketing During a Recession Can Boost Success

By maintaining your marketing presence and even expanding it, you can attract new customers who might feel neglected by other brands. This ...

Reasons you should continue advertising and marketing during an ...

During economic downturns the majority of companies tend to slash their marketing and advertising budgets and their outreach efforts even ...

Why maintaining marketing spend is the most strategic path through ...

A potential recession does not mean marketing budgets must take a hit ... reasons why. By expanding SOV, brands can reach audiences beyond ...

Marketing During a Recession: Thrive Amid Economic Challenges

What are some common challenges businesses face in marketing during a downturn?

Should You Decrease Your Marketing & Sales Budget During a ...

Business owners are often inclined to cut their marketing budgets during a recession. This is because they often have less money coming in, but the bills still ...

View PDF - O8 Agency

B2B marketing in a recession requires balancing demand gen and ABM based on revenue attribution, internal resources to support each effort, and overall sales ...

Why marketing is essential in an economic downturn - STRATLABS

Ref #1 Smaller brands are worse hit when budgets are cut (source: Ehrenberg Bass Institue) · Ref #2: Those that invest in brand bounce during a ...

Top 6 Tips for Marketing in a Recession

If you are calculating your marketing budget for a recession, it's vital that you find effective ways to keep costs down. Many companies ...

Marketing During a Recession: 5 Free Ways to Improve Your Strategy

First of all, niche down. Consumers spend differently during a recession. In general, less money is spent on fun and unnecessary entertainment. Your customers ...

Why Digital Marketing in a Recession is Vital + How to ... - Markitors

Economic slowdowns see consumer spending drop, revenues plummet, and businesses are in survival mode. Yet, amidst the gloom, there's an ...

Marketing During and After Recession

You don't have to wait until things pick up again. So keep advertising even during recession, and view advertising as an investment and not an expense. 3:1:4 ...

How to Market in a Downturn - Metta Marketing

During downturns, marketers must balance efforts to pare costs and shore up short-term sales against investments in long-term brand health. Streamlining product ...

Why Digital Marketing Is Even More Important During a Recession

From the more recent COVID-19 pandemic, a 2023 economic slowdown, to the older 1933 Great Depression, the trend shows that marketing spend “ ...

Marketing During Recession: To Spend or not to Spend

This analysis compared the results achieved by companies that increased, maintained, and reduced marketing spend during recession. ... 3. Reduced “noise ...

Marketing in a recession: How to respond to consumers' behavior shift

It is vital for any business, particularly DTCs with narrow profit margins, to comprehend how to adjust to an economic downturn and create ...

Marketing in Recession | ProfileTree

Marketing plays two vital roles in getting your business through an economic slowdown. First, it can be used to soften the depth of the downturn – the degree to ...

Marketing during recession: How your business can survive the ...

Another reason to invest in marketing strategies during economic downturn is the perception of strength which digital marketing offers the ...

The Key to Marketing in a Recession? Influencer Partnerships. - GRIN

Key takeaway: When marketing in a recession, influencer marketing can help brands stay strong. ... Influencer marketing is a tried and true technique to keep in ...