4 CTV Trends We've Seen Take Shape in 2024

Programmatic advertising trends to watch in 2024 - illumin

Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. With programmatic, marketers use ...

To the fore: 4 big advertising trends for 2024 - MediaCat Magazine

1. Adoption of new CTV ad formats · 2. Say goodbye to broad AI · 3. Creative takes centre stage · 4. The breakup of big tech and adtech.

What Is Connected TV Advertising? (2024) - DesignRush

By the end of 2024, an estimated 46.6 million people will abandon traditional TV in the US alone. With streaming services such as Netflix, ...

YouTube is CTV - and it's here to stay | The Drum

Looking at the data, it's clear that we've reached a tipping point in both the evolution of the technology and shifts in consumer behavior that ...

CTV viewership rebounds to near pandemic-era levels - MarTech

This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels after pulling back in recent ...

What is an advertisement and why are important? - Adjust

As CTV continues to gain prominence in the advertising space we're seeing ... seeing banner ads that they no longer take notice. Interstitial ads can also ...

Fire-stricken Jasper braces for winter as it adapts to new normal

Jasper Park Lodge can be seen in early 2024. ... The Shopping Trends team is independent of the journalists at CTV News.

What Is CTV & Why Is It the Future of Programmatic Advertising?

The future of CTV advertising presents a great number of exciting elements for those willing to take advantage, from continued audience growth, targeted and ...

How will marketers manage media spend in the second half of 2024?

With the first half of the year positive yet “bumpy” for marketers, the second half will see “cautious optimism” return when allocating budgets, experts say.

The Secret Trends Driving Video Ads in 2024 and Beyond - Silverpush

Beyond the Horizon: Forecasting Major Shifts in 2024's Video Ad Landscape | 06 Dec, · Video advertising has emerged as a pivotal element in the domain of ...

11 New Marketing Trends to Watch Out For in 2024. | Brand Vision

While augmented reality (AR) has already made an impact in marketing, 2024 will see its broader adoption and integration. Brands will leverage ...

Marmot Basin opens for season next week - CTV News Edmonton

14, 2024 4:06 p.m. PST. Share. Marmot Basin will be ready to welcome ... "The challenge that we've had is it's been a really, really warm ...

Publishers' Q3 earnings show revenue upticks despite election ad ...

What we've covered. News publishers didn't sustain a traffic bump in the 2024 presidential election week like they did in 2020: Traffic to the ...

The State of Digital Advertising: Trends that will Shape 2024 - Medium

As we look ahead to 2024, the digital landscape will undergo transformative changes that influence how brands reach and connect with customers.

Zach Bryan's Case is Officially Closed After 2023 Arrest

That means that Bryan will not have to face any further charges in connection with the incident, which took place in September 2023 after an ...

Nourishing playoff hopes: CSU football confiscates Bronze Boot ...

“I mean, the amount of depth we have at receiver, running back, O-line, D-line — you've seen it all,” Fowler-Nicolosi said. ... take on a double ...

Simon Cohen | Contributing Editor, A/V, Digital Trends

With so many features and so many cables, we've been doomed to a see if it ... Apple's newest wireless earbuds have a new shape, better sound, and lots of extra ...

Tremor International (TRMR) Q3 2024 Earnings Call Transcript

Looking ahead, we will continue focusing on expanding revenue relationships with customers through increased spending and multisolution adoption ...

UFO flying over Canada shot down by US in Feb. 2023 seen in new ...

A newly released image showing the UFO that was shot down by a US fighter jet over Canada in 2023 has added more questions and uncertainty ...

Cynopsis 11/13/24: Chris Wallace addresses CNN exit

Hosted by AdExchanger, Cynopsis, AdMonsters, and Chief Marketer, this event unites 500+ CTV decision-makers for two days of insights on topics ...