Building Your Personal Brand with Harvard Professor Jill Avery
Avery Faculty Research Harvard Business School discount, Brand Activism Nike and Colin Kaepernick The Case Centre discount, Harvard Offers Sneak Peek Inside ...
Marketing Reading: Brand Positioning - Harvard Business Publishing
Marketing Reading: Brand Positioning. By: Jill Avery, Sunil Gupta ... How can companies use brand positioning to build competitive advantage in the marketplace?
Glossier: Co-Creating a Cult Brand with a Digital Community
Harvard Business School. Main Case. Bestseller. Glossier: Co-Creating a Cult Brand with a Digital Community. By: Jill Avery. Glossier's ...
Brand Storytelling | Harvard Business Publishing Education
Brand Storytelling · Access to world-famous HBS cases · Up to 60% off materials for your students · Resources for teaching online · Tips and reviews ...
La Roche-Posay: Growing L'Oréal's Active Cosmetics Brand
By: Jill Avery, Vincent Dessain, Mette Fuglsang Hjortshoej. As 2018 neared its end, Laetitia Toupet, international general manager of L ...
Thingtesting: Launching a Brand Discovery and Testing Digital ...
By: Ayelet Israeli, Jill Avery. Thingtesting, a brand discovery and testing ... Harvard Business Publishing is an affiliate of Harvard Business School.