Further CTV Reach and Engagement with Data Activation

Advertising on Connected TV (CTV) | Experian Marketing Services

This integration heralds a new wave of viewer engagement opportunities. The revolution goes beyond altering content consumption modes; it ...

CTV Connect – CTV / OTT Advertising

CTV Connect delivers every piece of the streaming puzzle: audience, views, reach, transparency, and insights.

Comscore and Tremor International Partner to Deliver Expanded ...

Advertisers get the advantages of the same type of precise and granular audience reach, in a solution that works globally, and in a privacy- ...

Activate new features in Display & Video 360 - Google Help

Get more insights from connected TV (CTV) measurement. ... reach and efficiency of your CTV campaigns alongside your traditional TV buys.

Connected TV Advertising | Grow your brand with CTV ... - GumGum

CTV has rapidly become a powerhouse platform to reach audiences. 98% of U.S. households own a CTV device and 66% of advertisers increased their CTV budgets last ...

What does the privacy-conscious future look like for CTV? | Verve

Discover insights into how the evolving CTV ecosystem impacts privacy, data management, and advertising. Verve's Stafaniya Radzinovik dives ...

Increase the Value of Your TV Buys - FreeWheel

In a trend that accelerated during the pandemic, voters are consuming more media across more platforms, particularly across free, ad-supported streaming apps.

Realizing the True Value of Programmatic CTV - Index Exchange

... activate data-driven campaigns and reach their audience with a relevant message. ... It creates a flywheel effect: viewers are more likely to ...

Prime time all the time with Connected TV ads: A Must-know ...

One of the major benefits of CTV advertising is the ability to target specific audiences. With CTV, marketers can leverage market research to deliver targeted ...

Linear + CTV: Future-Proofing Your Media Strategy - Digital Remedy

Even more, advertisers can now run their linear media with us, bringing TV planning, activation, and measurement all under one roof. Listen to ...

3 Reasons to rethink your 2022 upfront strategy - Yahoo Advertising

Activating all your media in one platform gives you better, more valuable data. And with better data comes better insights, which you can ...

GA4 1st party data audience exclusions in DV360 enable pure ...

Explore how GA4 and 1st-party data audience exclusions in DV360 enabled pure prospecting reach for a telecom CTV campaign. Learn how this approach maximized ...

Understanding the data landscape for TV and video advertisers

The metadata from CTV activation can be used to uncover new audiences and identify areas to promote media efficiency. You can achieve this by ...

Why Marketers Should Expand and Diversify Their Ad Mix with CTV

Unique and precise reach: CTV ... In addition, you can reach more highly engaged audiences on niche channels and have more control over where your ads appear.

Tremor Video Launches New CTV & Video Solutions Driven by ...

Designed to maximize audience engagement and optimize campaign performance for advertisers across connected TV (CTV) and video, this proprietary ...

Connected TV Advertising Platform (CTV) - Basis Technologies

Connected TV is more convenient, has premium programming, and is a cost-effective way to reach a TV audience. icon of a head with an idea. Create Impact.

Adjust partners with tvScientific for CTV measurement

We're excited to announce the latest in our slew of partnerships designed to offer clients and partners unmatched ability to reach, target, ...

4 Step Guide to Audience Based Targeting in CTV - Publica Blog

Outcome? Monetise against your proprietary data set. Data can be a real diffrentiator for a CTV publisher if activated in a privacy compliant ...

CTV Retargeting: What It Is & Why It Drives ROI - KORTX

Connected TV (CTV) retargeting is an effective strategy to re-engage them. Advertisers can track viewers' interaction with a CTV ad and then ...

All Things TV: How to Combine Linear and CTV Advertising

For a more in-depth view on how to plan a holistic linear and CTV approach we had a chat with Joshua Fulfs, Director of Digital Activation, DCMN ...