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Modernized Marketing Rule


New Marketing Rule: One Month Away from the Compliance Date

Case Studies. Under the Marketing Rule, case studies are specific investment advice and are permitted subject to the Marketing Rule's general ...

The SEC's New Marketing Rule is Effective Now – What It means for ...

The marketing rule permits the use of a model fee in calculating net performance stated in an advertisement, subject to conditions. The model ...

Marketing Rule: A glimpse of what to look forward to

The Act came into effect on May 4, 2021 by merging the rules that govern investment adviser advertisements and payments to solicitors into one ...

The New Framework for Investment Adviser Marketing

Advisers Act Rule 206(4)-1 (the “Advertising Rule”), which the SEC adopted in 1961, governs investment adviser adverting. The payment by investment advisers of ...

How the Marketing Rule Impacts the Use of Placement Agents

Under the new Marketing Rule, the disclosure required for compensated endorsements must be provided at the time “an” endorsement is “disseminated.” It is ...

SEC Settles with Five Investment Advisers for Marketing Rule ...

These actions speak to the SEC's continued enforcement of the Marketing Rule, including requirements regarding hypothetical performance, the ...

SEC Marketing Rule—What is an advertisement? - Lowe Group

When we first reviewed the rule, we noted the need for advisory firm marketers to think carefully about what is—and isn't—an “advertisement” as ...

SEC Takes Advertising Rule for Financial Advisors Into 21st Century

“This comprehensive framework for regulating advisers' marketing communications recognizes the increasing use of electronic media and mobile ...

New Marketing Rule - YouTube

The SEC's new marketing rule will go in effect on November 4, 2022. Learn what the rule actually is and the resources that IAA offers to ...

Improving Data Performance to Meet the SEC's Updated Marketing ...

As an example, firms should know that the updated marketing rule outlines new disclosure requirements for third-party ratings and for use of ...

A GUIDE TO THE NEW MARKETING RULE

The new Marketing Rule merges the two antiquated rules into a single “Marketing Rule” (the “Rule”), expands the definition of “advertisement” to permit ...

Breaking Down the SEC's New Marketing Rule - BISA Portfolio

With the new SEC Marketing Rule now in effect since November 4, SEC-registered investment advisors must take care to comply when advertising ...

SEC's New Investment Adviser Marketing Rule | Smarsh blog

The SEC clarified in the release that an adviser is generally not responsible for third-party social media likes, shares and endorsements if the ...

SEC Issues Risk Alert on New Investment Adviser Marketing Rule

The Risk Alert begins by cautioning advisers to consider “whether they need to update or revise their written policies and procedures”

SEC's New Marketing Rule for Investment Advisers Now in Effect

The US Securities and Exchange Commission (SEC) implemented reforms to the Investment Advisers Act of 1940 that governs investment adviser advertising and ...

SEC Approves Revised Marketing Rule for Investment Advisers

The modified definition of “advertisement” has two facets. The first captures communications usually covered by the advertising rule but ...

SEC Modernizes and Combines Investment Adviser Advertising and ...

The Marketing Rule is intended to modernize the regulatory regime to reflect changes in the investment advisory market and means of ...

SEC Issues Risk Alert Regarding Compliance with Rule 206(4)

The Division found most advisers had the necessary policies and procedures in place to comply with the Marketing Rule and provided training for ...

The Current Status of the new SEC RIA Marketing Rule - COMPLY

On December 22, 2020, the SEC finalized a new SEC RIA marketing rule. However, the new rule has yet to be officially published in the ...

SEC Cracks Down On Marketing Rule Violations: Takeaways For ...

The Marketing Rule, which the SEC amended in December 2020, replaced the then-current advertising rule's broad limitations with principles-based ...