Navigating Green Claims in Europe and the USA

BCome's effortless solution for EU's Green Claims requirements

The EU Green Claims Directive requires companies to carry out a comprehensive assessment to substantiate explicit environmental claims. This assessment must be ...

Clean Aviation webinar : Tackling Climate communications |

What are the latest EU guidelines to help us navigate the evolving communication landscape? What does the EU “Green Claims” proposal mean ...

What is the EU's Green Claims Directive (GCD)? - Arbor.eco

Introduced by the European Union, the Green Claims Directive (GCD), officially known as the Directive on the Verifiability and Communication of ...

Strategies for Detecting and Combatting Greenwashing in ESG ...

A research project funded by the European Union revealed that more than half of the environmental claims made regarding products and services—53 ...

Breaking Down the Green Claims Directive - MetrikFlow

Navigating Eco-Friendly Advertising in a Sustainable World ... Did you know that, according to a 2019 survey by the European Commission, 68% of consumers in the ...

Navigating new EU anti-greenwashing rules | EY - Global

The European Union (EU) is pushing forward with new rules to address greenwashing and empower consumers in the green transition, with the EU Green Claims ...

Greenwashing Pressures Step Up In U.S. and E.U. - CMBG3 Law

The FTC's Green Guides apply to claims made about the environmental attributes of a product, package or service in connection with the marketing ...

Joint open letter to European Commission on green claims

Carbon neutrality efforts are at risk of industry greenwashing. We need robust EU regulation to ensure all green claims are substantiated.

New EU Environmental Claims Law explained - Hooley Brown

The Green Claims Directive was first proposed in March 2023 and green-lit in January 2024. To learn more about new anti-greenwashing legislation ...

Are US Companies Ready for Sustainability Regulations?

Aiming to combat such greenwashing, the Green Claims Directive sets detailed rules for companies marketing their environmental impacts and performance. The ...

EU Adopts New Rules on Greenwashing and Social Impact Claims

This broad definition of environmental claim may cover claims related to climate change, energy efficiency, circularity, pollution or ...

How the EU greenwashing regulations will impact your business

A study commissioned by the European Commission in 2020 found that over half (53%) of green claims made by companies on their products and ...

What's new in greenwashing? The Green Claims Directive on its ...

On 22 March 2023, the European Commission presented its proposal for the Directive on the Substantiation and Communication of Environmental ...

Navigating Fashion Sustainability Regulations in Europe and North ...

Discover key regulations and labeling in North America and Europe mandating fashion supply chain mapping and impact analysis.

EU Green Claims Directive | Testing to Substantiate Claims

The proposed EU Green Claims Directive requires companies to provide scientifically grounded, standardized, third-party evidence for ...

Unmasking Greenwashing: Avoiding Potentially Deceptive Practices

United States: The Federal Trade Commission is revising its “Guides to the Use of Environmental Marketing Claims,” or “Green Guides,” which advise on ...

EU Member States Agree on Common Stance over Law Combating ...

Yet, a 2020 study found that more than half of the environmental claims being made offer vague, misleading or unfounded information. The Directive will ...

Green Claims Directive: Re-establishing Trust in Sustainability ...

With the passing of the Green Claims Directive, the EU now picks up the gauntlet against corporate greenwashing. By laying down stringent ...

EU Green Claims Directive | Circulor

The survey found 42% of 'green' claims made in the EU were either exaggerated, false, or deceptive; 59% of environmental claims were either vague or misleading; ...

Navigating "Green Claims" Regulatory Change with Lenzing

Recently, the European Parliament voted to implement a Green Claims Directive aimed at protecting consumers from misleading practices that could ...