Research paper explores impact of AI on pricing decisions

The Transformative Impact of Artificial Intelligence in Marketing

In this section, we'll explore three key facets: data-driven decision-making, customer personalization and the elevation of customer ...

AI-powered dynamic pricing solutions: Use cases, architecture and ...

Throughout this article, we will explore the fundamental principles behind AI-powered dynamic pricing solutions, examine the benefits and challenges ...

60% of Marketers Say Generative AI will Transform Their Role, But ...

Quick take: New research reveals that marketers estimate generative AI will save them over five hours of work per week – the equivalent of ...

Artificial intelligence in marketing: A systematic literature review

This article explores the use of AI in marketing as an emergent stream of research. Based on inferences from earlier studies, the study categorizes marketing ...

AI-Powered Dynamic Pricing: Illuminating Success Stories Across ...

Scenario analysis with AI helps businesses understand the potential outcomes of different pricing strategies before implementation. AI can model ...

Forrester Helps Organizations Grow Through Customer Obsession

Forrester Decisions research services are a proven growth generator and business accelerator. ... A report of the Total Economic Impact™ (TEI) of Forrester ...

Generative AI in innovation and marketing processes: A roadmap of ...

This paper makes two main contributions to the marketing literature. First, several papers have offered a research map for the applications of ...

Economic potential of generative AI - McKinsey & Company

This research is the latest in our efforts to assess the impact of this new era of AI. It suggests that generative AI is poised to transform ...

How artificial intelligence can inform decision-making

AI can make decisions more quickly and accurately than humans by automating certain processes. For example, airlines can optimize ticket prices ...

Unlocking Pricing Efficiency with AI - PROS

Advanced AI pricing systems provide transparency on how all of the elements in the market model affect the AI-generated prices—this allows ...

How AI Helps Retailers With Price Optimization - DLabs.AI

Predict how different prices will impact sales ... AI lets you model how consumers will respond to price changes based on historical sales data, but be mindful: ...

Artificial Intelligence in Business and Economic Decisions under the ...

What implications does this shift towards algorithm-based pricing decisions hold for the future? There's still a limited amount of empirical research on the ...

Impact of Artificial Intelligence on Customer Experience

The paper discusses the rapid adoption of the ... The decision to conduct the research in Pakistan was because of a variety of reasons: ...

Exploring the effects of human-centered AI explanations on trust and ...

decreasing a price) had an even greater influence. This challenges the presumed importance of transparency over other factors in human decision-making involving ...

How Artificial Intelligence is Transforming Retail Price Optimization?

Retail pricing strategies are becoming more profitable, and customer-focused as a result of the possibilities of AI. This blog examines how data ...

Artificial Intelligence in Pharmaceutical Technology and Drug ...

Furthermore, AI can contribute to reducing development costs by optimizing research and development processes. Machine learning algorithms assist in ...

The impact of artificial intelligence on employment: the role of virtual ...

AI and machines increase labour productivity by automating routine tasks while expanding employee skills and increasing the value of work. As a ...

AI Index Report 2024 – Artificial Intelligence Index - Stanford University

The data is in: AI makes workers more productive and leads to higher quality work. In 2023, several studies assessed AI's impact on labor, suggesting that AI ...

The Simple Macroeconomics of AI | MIT Economics

This paper evaluates claims about the large macroeconomic implications ... AI at Work,” Technical Report,. National Bureau of Economic Research ...

AI Pricing Strategies in 2024 - Impact Analytics

Key Use Cases of AI Pricing · Predictive Price Bundling: Imagine AI not just optimizing individual product prices, but also creating dynamic ...