The Power of Gen Z

What Gen Z Can Teach Us about the Power of Voice - BMV

Gen Z has taught us not to sit back and accept the status quo. We must engage in conversations about the things that matter to us or get lost in the noise.

Power-hungry hedonists? Survey reveals what drives generation Z

It may not be entirely reassuring to learn, then, that a landmark global study has found that while the idea of generational divides is largely ...

Keeping up with the Genzies - elespacio

Gen Z is well-educated, ethnically diverse, socially aware, creative and enterprising. And, while Gen Zers might be young, they have plenty of buying-power – an ...

Gen Z and the future of brand purpose | The Marketing Society

The new gen challenges the norms of the one before and it's marketing's job to respond to these culture shifts in order to change consumer behaviour. However, ...

Gen Z Trends 2025: What Marketers Need to Know - Mediatool

Gen Z is reshaping the consumer landscape with their distinct behaviors and values. As of 2024, Gen Z has a total spending power of $860 ...

113 Key Generation Z Statistics 2024: Characteristics & Facts You ...

Poised to make up the majority of the global population, Gen Zers have the strongest purchasing power today. Furthermore, Generation Z market ...

Generation Z in the United States - Wikipedia

Members of Generation Z, were born between the mid-to-late 1990s and the early 2010s, with the generation typically being defined as those born from 1997 to ...

Generation Z Characteristics, Values and Habits - The Shelf

Generation Z, often referred to as Gen Z or Zoomers, represents the cohort of individuals born roughly between 1996 and 2012ish.

How is Generation Z shopping? - Voyado

They are the latest to enter the workforce and have a strong purchasing power. With a bigger demand for higher-quality items and monitoring their spending more ...

Do Your Brand's Values Align With Those of Gen Z? - CMSWire.com

By 2026, Gen Z will be the largest generation at around 82 million people, according to Business Insider. While earlier generations grew to feel ...

Decode Gen Z: The Power Players Shaping the Market of Tomorrow

By 2026, Gen Z's purchasing power is projected to hit $1.4 trillion. This tech-savvy group is not just changing consumer habits, but also ...

NIQ Reveals The Spending Power Of Gen Z - B&T

In the APAC region alone, Gen Z spent over $3.6 Billion USD in 2024. However the shift in Australia is a little slower than the rest of APAC, ...

Digital Strategies to Leverage the Buying Power of Gen Z

To get their interest, you need to mix tech-smart marketing with real connections and beliefs that match their socially aware mindset.

Gen Z's surprising optimism should give the rest of us hope

Gen Z appears to be quite different. The youngest generation — despite living through a series of even greater national crises — seems to have ...

Gen Z Has $360 Billion to Spend, Trick Is Getting Them to Buy

If companies seem to be obsessed with Gen Z, it may be for good reason. The cohort has $360 billion in disposable income, more than double ...

Unlocking Gen Z's luxury spending power in 2023 | Vogue Business

Vogue Business unpacks the latest research into what's driving younger consumers in 2023, and where the opportunities lie for luxury brands.

Gen Z - Visual Capitalist

Of the generations covered in the GPI report, Gen Z is unquestionably the most diverse and digital-savvy, having access to modern technology since birth.

How can understanding the influence of Gen Z today empower your ...

The inaugural 2019 EY Gen Z Segmentation Study outlined five segments of this rising generation: Stressed Strivers, Big Dreamers, Authentic Activists, Secluded ...

Why harnessing the 'power' of Gen Z will drive a more purpose-led ...

In a world of competing priorities, Gen Z are holding fast to their convictions of working in organisations that contribute to making the ...

Move over, Millennials: Generation Z is changing the consumer ...

Cynical, savvy and armed with infor- mation at their fingertips, the newest generation of consumers is here. Meet. Generation Z (Gen Z). Brands take note: they ...