2024 CPG Tech Budget Priorities

2024 CPG Tech Budget Priorities | Consumer Goods Technology

CPG customers are taking an overall cautious approach to spending vs. last year, in part due to the macro-economic environment, agreed Anup ...

Anup Prasad - 2024 CPG Tech Budget Priorities - LinkedIn

Companies are in the midst of 2024 planning and the question on everyone's mind is how to set tech budgets and priorities amidst continued ...

Spoiler Alert on LinkedIn: 2024 CPG Tech Budget Priorities

So what's on the spending agenda for #CPG companies for 2024? "Probably 60% of the big [CPG] players are integrating #tech, #data, and, increasingly, ...

2024 CPG Industry Analysis and Trends

which reflect shifting consumer priorities towards health ... They also focus on online engagement through tech-driven interactive experiences.

The top retail/CPG planned technology spending area is…

A new survey reveals that the number one technology retailers and CPG companies will dedicate funding to may not be dominating the news.

Why are CPGs Doubling Down on Tech Investments This Year ...

Of the respondents with access to budget information, 95% say they plan to keep or increase their level of investment in RetEx technology in 2024. This tells us ...

The Complete Guide to CPG Data Analytics 2024 - NIQ

CPG analytics is the collection and interpretation of data from various sales and marketing sources. Without analytics, it's nearly impossible to turn raw data ...

US CPG Industry Ad Spending 2024 - eMarketer

The consumer packaged goods (CPG) industry will spend nearly $50 billion on digital advertising this year, a figure bested by only the retail industry.

Digital Transformation Trends for CPG | Deloitte US

On average, CPG companies have reported an 8 percent increase in technology budgets over the past three years, indicating an increase in digital technology ...

The 2024 State of Spend - The Ibotta Performance Network

This shift is also reflected in stated priorities and budget allocations, with a transition away from conversion-related focus and spending.

2024 State of the U.S. Economy Report for CPG Companies

Despite rising interest rates and weakening consumer balance sheets, the CPG environment remained relatively healthy through 2023 as households spent down ...

Rescuing the decade: A dual agenda for the consumer goods industry

To rekindle growth and boost margins, most CPG companies should get serious about moving into services or ecosystems that provide new platforms ...

How CPG Brands Can Move Beyond Price Hikes to Fuel Revenue ...

A June, 2024 McKinsey Report forecasted that publicly listed CPG companies, on average, will need to deliver 4% to 5% annual top-line growth at ...

Key CPG Trends & Challenges to Watch Our for In 2024 - Revenue.ai

CPG Trend: AI Technology - A Strategic Priority but Also a Concern ... Price changes due to climate change, geopolitical tensions, or inflationary ...

CPG Strategic Priorities in 2024: Insights from CAGNY 2024

Shifting from value creation via cost reduction to value creation via growth. · Realizing value from strategic technology investments. · Moving ...

Top Technology and Strategic Trends Redefining Retail and CPG in ...

The results show they're adapting faster than ever to changing economic and customer preferences. How? They're prioritizing strategies and technologies that ...

How to build a bigger, better CPG brand in 2024 | PriceSpider

... budgets and priorities. But given the behavioral trends in both shoppers and competitors, it's time for multi-brand houses to unify their analytics and ...

2024-2025 CPG Industry Trends & Insights to Look For

Economic Pressures and Consumer Behavior · Trend 1: Shift to Profitable Volume · Trend 2: Strengthening Customer Loyalty with Tech-Enabled Experiences · Trend 3: ...

CPG retail and consumers see a changing dynamic | EY - Global

Retailers and consumer packaged goods (CPG) companies have invested in new technology, channels, product development and consumer touchpoints to ...

Consumer Packaged Goods (CPG) Industry Overview: 2024 & 2025

The global CPG industry is predicted to add $3.18 trillion in value in 2024. In the United States, that amounts to $821 billion of value added.