2024 Marketing Budget Trends

Marketing Budgets: Benchmarks for CMOs in the Era of Less - Gartner

Marketing budgets have dropped from an average of 9.1% of company revenue in 2023 to 7.7% in 2024, a fall of 15% year over year. Worse, this decline represents ...

2024 Marketing Budget by Industry: Insights & Trends

In 2023, the typical marketing budget was approximately 9.1% of revenue, which has seen an upward trend from previous years.

Gartner CMO Survey Reveals Marketing Budgets Have Dropped to ...

Gartner CMO Survey Reveals Marketing Budgets Have Dropped to 7.7% of Overall Company Revenue in 2024 · Gartner's Annual CMO Spend Survey Reveals ...

2024 Marketing Budget Trends | Set Your Marketing Spend - WebFX

Data shows that businesses continue to see the value of digital marketing — worldwide digital ad spending is expected to reach over $730 billion by 2025. In ...

CMOs Respond as Marketing Budgets Take Hit in 2024

Budget decline. Marketing budgets have dropped to 7.7% of company revenues in 2024, a 15% decrease. Strategic shifts. CMOs are increasingly ...

34 helpful marketing budget stats for 2024 | Embryo

Overall marketing budget stats · Marketing on average made up 10.6% of company budgets in 2023. · Marketing budgets are attributed to 9.2% of ...

Marketing budgets have dropped to 7.7% of overall company ...

2024 Marketing Budget as a Percent of Total Revenue (2019-2024) ... While paid media investments grew to 27.9% of budget in 2024, spending fell ...

2024 Marketing Budget: Key Trends Influencing Your Spend - Invoca

In this post, we offer some suggestions that can help you stay ahead of the curve, make the most of your 2024 marketing budget, and leave your many ...

Marketing budgets have been shrinking in recent years, report says

However, Deloitte, Duke University's Fuqua School of Business, and the American Marketing Association's most recent CMO Survey found something ...

B2B Marketing Budget and Spend Trends: 2024 - MarketingProfs

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to a Sagefrog research of 2400 B2B marketers.

Average marketing budgets have fallen by 15%, data suggests

Marketing budgets have dropped to 7.7% of overall company revenue in 2024, according to research from Gartner's Annual CMO spend survey.

Exclusive: Marketers project sales growth to outpace ad spend in Q4 ...

The news: Marketers expect net new sales to grow faster than their ad spending in Q4, according to Quartile's 2024 Retail Media Pulse report ...

How Marketers Are Structuring Budgets for 2024 - Adtaxi

Despite this, 30% expected to increase their ad spending, while 40% planned to keep their budgets unchanged. Looking ahead, in 2024, it's ...

Marketing Budget Planning for 2025 - Launch Team

The majority respond to current market conditions by increasing their investment in marketing to build their 2024 pipeline. The 9% guideline is appropriate for ...

2024 marketing budget trends - GDS Group

We've uncovered marketing budget trends that shed light on the strategies senior executives are employing to tackle the uncertainties of the upcoming year.

Marketing Spend Outlook 2024 - Plural Strategy

What are the overall marketing budget trends for 2024? · Moderate growth in marketing budgets expected in the near-term. · Data and measurement ...

Global content marketing budget changes 2023-2024 - Statista

Annual changes in content budget according to marketers worldwide 2024 ... During an early 2024 global survey among marketing and media leaders, ...

8 marketing budget templates for business with examples [2024]

The recent growth looks promising, but there's a worrying trend: businesses are allocating less to marketing in their budgets. This shift could ...

New Study Reveals 2024 Marketing Budget Predictions - LinkedIn

What marketing areas are expected to see the highest growth in spend? · AI: 64% to increase spend by as much as 60% · Website: 64% to increase ...

Marketing Budgets as a Share of Revenue Fall to Postpandemic Low

Marketer budgets have fallen to 7.7% of overall company revenue in 2024, down from an average of 11% over the four years preceding the pandemic and a new low ...