21 Types of Marketing Collateral to Promote Your Business

29 Types of Marketing Collateral to Effectively Promote Your Brand

Product catalogs are marketing collateral that contains all the essential details about your products to help people make a purchase decision.

26 Essential Types of Marketing Collateral (With Examples)

1. Logo ... A logo is one of the most important pieces of marketing collateral any business needs. It's a foundational element for your branding ...

21 Types of Marketing Collateral to Promote Your Business

Let's answer these by walking you through 20+ common collateral pieces and how you can smartly work them into your integrated marketing campaigns.

19 Types of Marketing Collateral You Need Now [2025 Guide] - Foleon

Chapter 1: What are marketing collaterals? Marketing collateral is any media material used to promote a company's products or services. This includes everything ...

21 Types of Marketing to Promote Your Brand (2024) - Shopify

There are different types of marketing, such as B2B marketing and B2C marketing. B2B marketing. B2B marketing refers to business-to-business ...

20+ Types of Marketing Collateral Your Business Needs - Visme

Marketing collateral is any digital or print material that you use to communicate your brand message to your target audience. It includes ...

21 Types of Sales Collateral You Should Be Using | GoDelta

Similar to blogs, eBooks are used to inform customers in the awareness stage. These are comprehensive digital books that delve deep into a specific subject ...

12 Types Of Marketing Collateral (+ Examples) - Digital Silk

Typically used in tandem with the word-of-mouth promotion of your brand and services, business cards give an opportunity for your target ...

11 Types of Marketing Collateral You Need for a Successful Campaign

General marketing collateral includes any marketing materials in print and out-of-home advertising. However, some examples, such as brochures, have been adapted ...

Understanding Types of Marketing Collateral - Acquia

Marketing collateral is any digital or printed material used to communicate or promote a company's brand message, products, or services.

31 marketing collateral ideas for your content marketing playbook

No matter what type of business you run, you need a handy product guide that walks through all of your products and services. This should be ...

Marketing Collateral: 30 Effective Ideas To Choose From - Redokun

Marketing Collateral is the media produced by an organization to promote their brands, products, or services. Originally the term referred only to printed ...

Marketing Collateral Examples & Ideas - Lingo

Marketing collateral is any asset companies use to communicate with consumers throughout the buyer journey. This includes everything from ...

Creative Assets: 62 Examples of Marketing Collateral

Collateral encompasses every type of asset that a business uses to promote itself. So if you're a SaaS brand that's rapidly expanding, you probably have ...

Best Types of Marketing Collateral to Use

All the materials you create for events – from brochures, flyers, and business cards you print especially for the event to event display booths ...

Types of Marketing Collateral to Grow Your Sales (With Examples)

Marketing collateral is any digital or printed material produced by the company or business to reach out to its target audience. Marketing teams ...

28 types of marketing collateral (by funnel stage) - Ziflow

Brochures · Business cards · Buyer guides/spec sheets · Cart abandonment emails · Case studies · Ebooks · Event displays · Explainer videos.

B2B Marketing Collateral Types That Drive Growth (+Examples)

Marketing collateral is a collection of digital or printed creative assets including text, infographics, videos, and art that support a brand's marketing ...

Types of B2B Marketing Collaterals You Should Include in Your ...

These pages are great for building awareness and promoting your business out into the digital world. Brochures. Typically, a brochure is a piece of ...

What Is Marketing Collateral? (With Definition and Types) - Indeed

10 types of marketing collateral · 1. Brochures · 2. Display exhibits · 3. Brand magazines · 4. Mailers · 5. Brand merchandise · 6. Websites · 7. Blog ...