3 Key Social Media Trends Among Gen Z and Millennials

Gen Z adults aged 18-24 spend less time on social media apps, use Instagram over Facebook, and are less digitally addicted than adults 18-24 five years ago.

How Gen Z uses social media and what that means for brands

On their top two most-used channels, Instagram and TikTok, Gen Z is most likely to engage with brand posts that include short-form video or ...

3 ways Gen Z is leading social media usage - eMarketer

“[Gen Z] is catching up to millennials almost everywhere,” our analyst Paola Flores-Marquez said on the “Behind the Numbers: The Daily” podcast.

Must-Know Social Media Statistics For 2024 - GWI Blog

Gen Z do have a unique social media footprint, though. Instagram is both their most-used app, and the one they're most likely to say they've mentioned recently ...

What Type of Content do Millennials VS Gen Z Prefer?

Their ideal content is short-timed, so it is quick to consume and understand. Their preferred platforms include Tiktok, Snapchat, and Instagram, among other ...

Gen Z Trends 2025: What Marketers Need to Know - Mediatool

Digital Natives with Mobile-First Behavior: Gen Zers are inherently comfortable with technology, prioritizing mobile devices for their media consumption, ...

Three differences in how Gen Z and Millennials use social media

While Millennial teenagers used social media to update their statuses and to see what their friends were up to, social media is more of a time- ...

How Gen Z and Millennials Use Social Media Differently - MSSmedia

Millennials are more likely than Gen Z to be following small business and big brands, while Gen Z is more likely to be consuming (and spreading) social media ...

Generational Marketing: How to Engage All Age Groups on Social

Generation Z (also known as “Gen Z” or “Zoomers”) are extremely online. In fact, most of these digital natives have had some kind of social media presence for ...

Tapping into the Youth Market: Millennials and Gen Z Trends in ...

Social media platforms are the playgrounds of Millennials and Gen Z. Instagram, TikTok, and Snapchat dominate their digital lives, serving as ...

How Gen Z is using social media - WeAreBrain

Gen Z's social media trends ... Gen Z has a distinct preference for platforms that offer visual, interactive, and short-lived content such as ...

7 Top Gen Z Trends for 2024 - Exploding Topics

Gen Z are “digital natives” in the truest sense of the term. The stats prove this. More than 95% of Gen Zers own a smartphone, 83% own a laptop, ...

Top Gen Z Social Media Trends - Boston Web Marketing

Unlike Boomers and Millennials, who may use social media for broader purposes, Gen Z primarily seeks entertainment and communication through ...

Gen Z, millennials grow their social media presence through 2027

TikTok, Snapchat, and Instagram are the most popular social media platforms for Gen Zers, though only Snapchat draws a higher share of Gen Z ...

Gen Z vs. Millennials: How To Target Both Audiences | FiveCRM

While both Generation Z and millennials are avid users of social media, these demographics exhibit different behaviors when using websites like ...

11 Social Media Marketing Trends with Millennials and Gen Z

1. User-Generated Content · 2. AI-Powered Customer Service · 3. Personalized Advertising · 4. The Disappearing Content · 5. More on Video Content · 6 ...

35 Gen Z Social Media Statistics & Usage (2025 Trends)

Instagram is the most used social media platform among Gen Zers in the U.K., with 71% using it. 70% of U.K Gen Zers use TikTok and YouTube daily. BeReal is ...

How Marketers Can Reach Gen Z On Social Media

A Deloitte study in 2023 also found a 50/50 split between Gen Zers and Millennials who see online interactions as meaningful replacements to in- ...

Gen Z And Social Media: Habits And Behaviour In 2024 - Amber

1. YouTube · 2. Instagram · 3. Snapchat · 4. TikTok · 5. Twitter · 1. Short-Form Video · 2. User-Generated Content · 3. Influencer Marketing ...

Gen Z Tops Millennials on Social Media Shopping and Spending

This trend doesn't appear to be temporary, as 3 out of 4 Gen Z consumers plan to make purchases on social media, compared to less than half of ...