35 B2B Video Marketing Statistics That Prove the Value of Video

The Impact of Video on Marketing Strategies · 95% of B2B buyers engage with videos during their purchasing journey (Spiceworks). · Video is the ...

37+ B2B Video Marketing Statistics You Simply Can't Ignore (2024)

Yes, B2B companies that use video marketing have a 54% higher lead conversion rate. Source: OptinMonster, 2023 Video Marketing Statistics. 35.

35 Stats That Prove The Meteoric Rise of Video Marketing ... - Wipster

Videos contribute to multiple improvements in KPIs: boost in sales (identified by 81% of marketers), increase in traffic (76%), and a decrease ...

55+ Video Marketing Statistics to Drive Your Strategy (2025) - Goldcast

Video marketing prevalence and adoption · 91% of businesses use video as a marketing tool (Wyzowl) · 81% of companies have a marketing budget ...

26 Crucial B2B Marketing Statistics (2024) - Backlinko

In fact, 34% of marketers are publishing new content in the form of videos, blog posts, or podcast episodes multiple times a week. And 33% of ...

30 Vital Video Marketing Statistics You Need to Know in 2024

92% of Video Marketers Are Satisfied With the ROI on Their Video Marketing · 78% of Marketing Professionals Say Videos Helped Increase Sales.

16 Stats That Prove the Value of B2B Video - The Mx Group

93% of B2B buyers say video is important in building trust in a brand. · 19% of B2B marketers now use the short-form video platform TikTok — more ...

35 Insightful Video Testimonial Statistics (for 2024) - Famewall

73% of B2B businesses report positive ROI after using video in their marketing strategy. 85% of video marketers planned to increase or maintain ...

Video marketing statistics for your 2024 campaigns - Dash

81% of marketers say video has directly influenced sales. Check out more video marketing statistics to help you create the best video ...

100+ Video Marketing Statistics: Surprising Insights 2024 - SocialPilot

Stats show video investments will grow to $92.253 billion by 2024, with 93% of marketers embracing them for higher engagement and ROI.

74 Video Marketing Stats to Know in 2024 - Keywords Everywhere

51. 87% of marketers have seen a direct impact of videos on sales, reporting that video marketing has increased sales for their business. 52.

55+ Compelling Video Marketing Statistics You Need to Know in 2024

Testimonials are the most popular type of videos for B2B marketers, as 39% of them use these videos. · 44% of B2B marketers say that customer testimonials impact ...

55+ Video Marketing Statistics (New 2024 Data) - WiserNotify

Around 76% of B2B marketers say that video content on LinkedIn has helped increase their brand awareness more than other platforms. 33. Almost 80% of viewers ...

47 Incredible B2B Video Marketing Statistics (2024) - KhrisDigital

The latest B2B video marketing statistics and trends demonstrate the growing importance of video in the B2B marketing landscape. 87% of B2B ...

How Video Consumption Is Changing in 2024 [New Research]

83% of marketers suggest videos should be under 60 seconds. Video Consumption Trends. From video length to what attracts viewers — here's what's ...

160+ Key B2B Marketing Statistics To Inform Your Strategies - WebFX

60% of businesses allocate 11–50% of their marketing budget to video marketing. 53% of businesses have used synchronous video content via live ...

Top Video Marketing Statistics To Watch in 2024 - OptinMonster

The highest ever proportion of marketers (96%) continue to value video as an 'important part' of their content marketing strategy. 30% of people ...

Video marketing statistics: Avoid vanity KPIs and capitalize on trends

As the online video statistics above reveal, people consume a tremendous amount of video content. Video appears to be just as effective in a B2B ...

50+ Effective Video Marketing Statistics For Growth in 2024 - G2

Adding video content on full-page ads can increase engagement by 22%. Advanced video analytics software is used by 35% of businesses to measure ...

State of Video Report: Video Marketing Statistics for 2024 - Wistia Blog

Turns out 28% of the folks we surveyed dig into engagement graphs and heatmaps, 27% swear by a video analytics dashboard, and 19% check out ...