7 CTV Trends to Watch in 2025

7 CTV Trends to Watch in 2025 - WebFX

1. Viewership is growing. As more platforms becoming available, more people are opting to ditch cable and satellite subscriptions in favor of streaming ...

7 Digital Marketing Trends to Expect in 2025 - Arc Intermedia

And instead of only being able to target a broadcast network or time slot or specific show, CTV/OTT lets you target a person. It doesn't matter if they watch ...

CTV Trends to Watch in 2025 - YouTube

Connected TV (CTV) advertising is one of the most effective channels for expanding reach and building brand awareness through programmatic ...

Top Trends to Watch in 2025 - eMarketer

As 2025 begins to take shape, the business landscape is poised for notable change. The AI revolution continues, driving efficiency and ...

9 Trends Shaping the Future of TV Advertising in 2025 | LiveRamp

1. CTV and streaming growth · Increased “cord cutting” as consumers seek more flexible, on-demand viewing options outside of traditional cable ...

CTV outpaces AI on marketers' list of consumer trends to watch

Connected TV (CTV) has become the most important consumer trend according to marketers, with 56% ranking it as critical to watch ahead of H2 2024, narrowly ...

2025 Marketing Trends to Watch Out For: Part 2 | Northbeam Blog

Discover the 2025 key marketing trends to stay ahead of in Part 2 of Northbeam's series: CTV growth, new search methods, nano-influencers, and data privacy ...

Programmatic Advertising Trends to Watch in 2025 - LinkedIn

In 2025, we anticipate a continued surge in CTV ad spending as advertisers look to capitalize on the engaged, on-demand streaming audience.

2025 Ad Spend Forecast Puts CTV, Data First 11/12/2024 - MediaPost

Connected television (CTV), streaming and over the top (OTT) video channels are expected to see the most growth in 2025, ...

2025 AdTech Forecast: 25 Trends You Can't Ignore - Adnimation

Web Ad Monetization: AI, Animation, and Anonymity · Mobile Ad Monetization: All About That App · CTV (Connected TV) Ad Monetization: Keep it Short ...

Despite cooling growth, CTV is lifting the programmatic market

US Connected TV (CTV) Programmatic Video Ad Spending, 2019-2025 (billions ... Top Trends to Watch in 2025. Report. Top Trends to Watch in 2025.

The Future of Programmatic Advertising: Key Trends to Watch in 2025

Key Takeaways · AI and Machine Learning: Enhancing ad targeting and optimization. · Privacy-First Advertising: Adapting to a cookieless future ...

9 Top Advertising Trends to Watch in 2025 - Attest

The top advertising trends for 2025 include AI-driven ad campaigns, the rise of short-form video content, the shift to soundless ads, in-game ...

7 CTV Trends to Watch in 2025 - Blog of Web Design, Marketing ...

7 CTV Trends to Watch in 2025! Informative Blog on Marketing, Social Media, Search, Development, Web Design.

Programmatic Advertising Trends to Watch in 2025 | iTMunch

We think that automated CTV and OTT ads will grow greatly in 2025. There will be even better ways to show highly focused, personalised ads to people who watch ...

Connected TV Statistics: Viewership & Growth Trends (2024) - MNTN

Recent data indicates that there were 56.8 million millennial connected TV users in the U.S., with estimates predicting this will grow to 62.6 million by 2025.

Connected TV (CTV) Statistics And Trends For 2024 And Beyond

... 2025 (+2.1 million growth). Number of ... Around 73% of connected TV viewers prefer to watch free ad-supported content vs paying for ad-free CTV content.

CTV Trends For the Year 2024. In 2023, the advertising industry will…

In 2025, advertising will be on track to become the largest category ... Trends to Watch for in CTV Advertising for Marketers. In CTV ...

Predictions for Programmatic Display and Video Advertising in 2025

Prediction: CTV and OTT will represent a significant portion of video ad spend by 2025. Brands will use programmatic technology to deliver ...

7 Ad Tech Pros Predict CTV, TV, and Video Trends for 2023

CTV growth is on the same projection as CTV spending will reach $34.49 billion by 2025. While ad spend will slow down in 2023, CTV buyers' ...