7 Ways Smarter CMOs Are Defending Their Marketing Budgets

CMOs can demonstrate marketing influence, align budgets with business objectives, partner with sales, use benchmarks, stay strategic in discussions, and ...

Jon Miller posted on the topic | LinkedIn

I recently wrote an article, 7 Ways Smarter CMOs Are Defending Their Marketing Budgets, on the Demandbase blog. Here's a quick summary ...

How CMOs Can Defend Marketing Budgets During Inflation and ...

A: CMOs must quickly align with their C-Suite counterparts by 1) aligning on growth strategies for digital investments; 2) bolstering their ...

Gray Fuller on LinkedIn: Defend your marketing budget this season.

It's planning time for 2024, so what can CMOs do to defend and justify their marketing budgets? I recently wrote an article, 7 Ways Smarter CMOs Are ...

Jon Miller | Demandbase

7 Ways Smarter CMOs Are Defending Their Marketing Budgets. Should SDRs or Marketing Own Lead Nurturing? Blog Sales Prospecting ...

How CMOs Can Defend Marketing Dollars in a Time of Dwindling ...

Another tactic is to set budgets around target market segments and specific business objectives, rather than by channel and tactic (such as ...

7 insights to determine your marketing budget for 2025 - IO Digital

1. Historical perspective · 2. Industry-specific budget insights · 3. The Hybrid Marketing Model · 3.1 Prioritise digital marketing. In 2022, ...

CMO Secrets for Securing Winning Budgets in 2024 - Niswey

Are marketing budgets really shrinking? How can CMOs select the right channels to invest in? What is trans-media storytelling?

Gartner CMO Survey Reveals Marketing Budgets Have Dropped to ...

The annual Gartner 2024 CMO Spend Survey was conducted in February through March 2024. Survey respondents were CMOs and marketing leaders in ...

Gartner CMO Survey Reveals Marketing Budgets Have Dropped to ...

As CMOs chase revenue growth despite budget cuts, AI has emerged as an important tool. “Reduced budgets are only a problem if marketing leaders ...

What's Up With Martech Spending Madness for CMOs?

Those were the top three, and also cited were changing customer behaviors, the need for advanced analytics, AI-driven marketing capabilities and ...

Cost cutting & marketing budgets in uncertain times | McKinsey

These uncertain times can provide CMOs with ample opportunities to rethink ways to protect and stretch their marketing dollars. This comes ...

7 things CMOs need to know about SEO - Lumar

CMOs and senior marketers are beginning to understand organic search is a critical component in any successful omnichannel marketing ...

2024 Marketing Budget: Key Trends Influencing Your Spend - Invoca

AI-driven approaches allow marketers to optimize budget efficiency — from macro-level budget allocation to micro-level targeting — in a way ...

How to justify your marketing budget to the board - Funnel.io

Uncover key strategies for CMOs to justify their marketing budgets effectively to the board. Read this to secure financial backing for your ...

Strategic Ways to Use Your End-of-Year Marketing Budget - iPullRank

CMOs are always under an enormous amount of pressure. Thanks to our economic climate, and the uncertainty in the coming year, that pressure has ...

Why Social Media Performance Lags Even As Spending Soars

As CMOs plan marketing growth and activities for 2019 and beyond, they may be wise to prioritize social media integration. Most CMOs are ...

24 top CMOs share their uncuttable demand gen budget items

While targeting strategies vary—some CMOs adopt an industry vertical approach, while others focus exclusively on company revenue and size— ...

Match Your Budget to Your Market Position

This deck helps CMOs review budgets, create forward-looking strategies, prioritize spend, and pivot to low-effort, high-return campaigns. It's ...

CMO and marketing leaders - PwC Pulse Survey

54%. of CMOs say they are increasing budget focused on customer loyalty and retention · 46%. say they've already used marketing technology for customer journey ...