75 Event Marketing Statistics to Help You Measure Event ROI

We've compiled a list of 75 Stellar Event Marketing Statistics. These stats will not only help you to develop event goals, but also a tactical plan to meet ...

72 Event Marketing Statistics for 2024 | Splash - SplashThat

46% of companies agree that brand consistency is extremely important, while 42% think it's very important. · 83% of marketers say events help ...

Event ROI Infographic: 10 Powerful Stats To Invest In Events

Marketing Profs stated that “70% of marketers say that the most common metric to judge event ROI is amount of media exposure generated” and Marketing Charts ...

50+ Event Marketing Statistics - Exploding Topics

B2B event marketing has the most significant share of the industry with 40%. B2C and mixed segments make up the rest of the market. The rise of ...

Global Event Solutions: Solutions for a 75% Up in Event ROI - LinkedIn

Studies show that 47% of marketers say event marketing provides the highest ROI of any channel. We start well before the event begins by setting ...

The Events Industry's Top Marketing Statistics, Trends, and Data

B2B Event Industry Statistics · For 95% of events teams, demonstrating event ROI is the top priority. · 50% of in-person event attendees report a ...

Top 100 Event Marketing Statistics for Marketers [2024] - Blogs

Event Industry Growth Statistics · Event Marketing Spending Stats · Event Marketing ROI and Metrics Stats · In-person Event Stats · Virtual Event ...

50 Event Planning Statistics for Your Marketing Strategy - Sweap

The following event planning statistics show that most event marketers know how important it is to track and measure the ROI of an event, but ...

Event Marketing Statistics: Data-Driven Insights - Vendelux

75% of marketers say email is their most effective promoting strategy. · 87% of marketers use email marketing for event promotion. · 47% of event ...

23 Event Marketing Statistics You Need to Know - Stova

At the end of the day, one of the most important measurements in event marketing and event success is ROI. Without a measurement of ROI, it ...

40 Event Marketing Statistics - The Revenue Generation Blog™

Strategies · Annually, companies spend about $24 billion on exhibiting at events (source) · The top three event marketing goals are to increase ...

10 Jaw-Dropping Event Marketing Stats That Point to the Future of ...

Whereas 63% of all of the marketers surveyed said that they plan on investing more in live events in the years to come, 80% of marketers from organizations that ...

Defining ROI for Event Marketing - LinkedIn Business

It's branding, relationship building, and acceleration of business. Connect with your prospects and clients in person and when done well, will always help you ...

Event Marketing Statistics 2023 - 99Firms

According to event marketing effectiveness statistics, 23% of marketers believe they can calculate ROI for their events. Of those that can, 52% also believe ...

Event Marketing Statistics 2024 – Everything You Need to Know

According to 75% of B2C marketers, in-person events are essential to the success of their brand. Brands believe that their budgets for events ...

How to Predict Event ROI: The Only Metrics That Matters - YouTube

Join Splash's CEO Ben Hindman in this episode of Run of Show, where he shares how to calculate, project, and set goals for event metrics.

How to Measure Event ROI: Key Metrics to Consider

Revenue metrics are key for measuring your event's ROI. It provides exact results about everything you have sold related to the meeting. This includes ...

The Importance and ROI of Events: Marketers Still Face Challenges

64% look to source new prospects and business opportunities via events. · 63% hope to gather and cultivate leads. · 60% seek face-to-face meetings with clients ...

Measure In-Person Event ROI: A Comprehensive Guide - Banzai.io

From our experience, the most common mistake marketers make when it comes to sourcing their in-person events' attendees is just relying on ...

How to measure event ROI & impact - Google Cloud Community

How to measure event ROI & impact ... This content, written by Caitlin McCarrick, was initially posted in Looker Blog on Sep 12, 2018. The content ...