8 Smart Ways to Use Your CDP for Marketing

8 Smart Ways to Use Your CDP for Marketing - Klaviyo

Here, we discuss 8 CDP use cases that defy categorization—and ultimately make your marketing work not only harder, but also smarter. (Note: Not ...

8 Customer Data Platform Use Cases in Marketing - Appier

A CDP can easily calculate the lifetime value of customers based on their past purchases, engagement levels, and other factors. This analysis will allow ...

8 Use Cases of a Customer Data Platform (CDP) for Advertising and ...

The main goal of using CDPs for most marketers is to boost media campaigns, send fitting automated emails, run high-quality retargeting campaigns, improve ...

8 Ways to Get the Most Out of Your CDP - Zeotap

1. Create a single customer view while reducing data siloing · More accurate data modeling · 5. Improve customer retention · 6. Better ROI on customer acquisition ...

When Your CDP Met GenAI: 8 Ways They Change the Marketing ...

Learn how brands in your industry are using Optimove to improve every customer KPI. ... Get specific examples of data-driven campaigns created by ...

8 customer data platform (CDP) use cases that will drive your ...

Removing data silos improves efficiency and productivity and makes it easier for teams like marketing, sales, support, customer success, product ...

12 of the best ways to use a CDP for ecommerce | Sitecore

By utilizing a CDP to gain a single customer view, ecommerce businesses can implement targeted retention marketing strategies for lookalike audiences, such as ...

20 Ways to Boost Results with CDP - Arena.im

By having a more holistic approach towards data, marketing teams can use CDP to measure and adjust expectations about key performance indicators ...

8 Benefits of a Customer Data Platform (CDP) - CSG

... usage, assist in our marketing efforts and for targeted advertising. ... CSG's CX solutions include a CDP and intelligent decisioning to apply ...

8 CDP Best Practices for Businesses and Marketers - Apiary Digital

Many organizations find the simplest way to ensure data reliability is by regularly cleaning and validating data at the individual platform levels. This ensures ...

7 Customer Data Platform Use Cases - Acquia

Use your CDP to build segments of your customers based on their behaviors, so you can enhance your future engagements with them. Customer ...

Customer Data Platform Use Cases Guide: Media - mParticle

To find the right CDP, marketers need to consider their current data maturity and how it can be used as well as what their future goals are and what data will ...

CDP buyer's guide: Top 8 customer data platforms - CIO

CDPs then use these records to orchestrate personalized marketing campaigns. The platforms are relatively new, offering a wide variety of ...

14 Effective Customer Data Platforms (CDP) Strategies - ProfitBooks

Use these insights to fine-tune product offerings, marketing strategies, and customer support. Based on past behavior, your CDP might predict that a customer is ...

8 Benefits of a Customer Data Platform - LinkedIn

Marketers and companies can also profit from using customer data management platforms in the long run. Every time a campaign can be favourably ...

How to build a CDP use case | MarTech

Measure the cart abandonment rate and its impact on revenue. Start sending basic email reminders to encourage customers to complete their ...

How CDPs help marketing teams drive growth and efficiency

We'll also use Insider — our CDP and solution for creating individualized, cross-channel customer experiences — to show how you can unify your data, segment ...

8 CDP Trends in 2025 - HCL Software

Discover 8 key CDP trends shaping the future of customer data in 2025. Learn how AI, hyper-personalization, and real-time processing are revolutionizing ...

8 Best Customer Data Platform (CDP) Use Cases for Business Growth

If your competitors already use a CDP to connect with prospects and customers, you'll want to invest in one to remain competitive and form ...

Customer data platforms (CDPs): What they are and how marketers ...

What are the benefits of using a CDP? ... By storing customer data in one place, CDPs allow marketers to create personalized ad campaigns through ...