A Study of Influencer Marketing in CSR and Brand Image Relationship

a study of influencer marketing in csr and brand image relationship

Keywords: CSR, CSR communication, sustainability, brand image, social media marketing, brand endorsers, celebrity endorsers, social media influencers. Page 4. 3.

This thesis would like to investigate CSR communication of a brand and its effect on brand image, when they use influencers to help them execute the ...

(PDF) Exploring How Influencer and Relationship Marketing Serve ...

While several articles provide interesting advances analyzing social media and sustainability goals, research about influencer types and their ...

The Role of Influencer Marketing, Customer Feedback, Corporate ...

This study examines the effects of influencer marketing, customer feedback, corporate social responsibility (CSR), and product quality on brand image and ...

The Effectiveness of Influencer Marketing in Promoting Sustainable ...

Brand Awareness; Consumer Behaviour; Influencer Marketing; Sustainability; Social Media ... The research demonstrates the connection ...

The Role of Influencer Marketing, Customer Feedback, Corporate ...

PDF | This study examines the effects of influencer marketing, customer feedback, corporate social responsibility (CSR), and product quality ...

A Good Influence: Influencer Marketing For Corporate Responsibility ...

As digital media continues its coming-of-age story, public relations and brand reputation management tactics have been enduring some awkward ...

More Impactful Brand CSR Stories With Influencer Marketing

This collaboration aligns with the influencer's image and professional background. 3. Establish a Mutually Beneficial Connection With ...

The influence of social media marketing, brand image, and ...

The results of this study indicate that social media marketing, brand image, and influencer endorsement have a positive and significant effect on purchasing ...

Role of CSR and Brand Image - Linnaeus University

The research questions sought to understand the relationship between CSR and brand image as well as the influence of this brand image on ...

Exploring How Influencer and Relationship Marketing Serve ... - MDPI

Increasingly, information is more compellingly conveyed from brands to consumers through images [51] posted on social networks [50,51,52]. This visual brand ...

Social Media Influencer Effects on CSR Communication: The Role of ...

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833– ...

CSR Influence on Brand Image and Consumer Word of - ProQuest

The current study examined the relationship between brand trust and customer perceptions of CSR. ... CSR and corporate marketing outcomes. Second, to ...

Mediation of brand reputation and image in the relationship between ...

In summary, technology companies can leverage CSR alongside strategies like influencer marketing ... relationship between CSR and brand equity ...

The Effect of Corporate Social Responsibility on Brand Image and ...

2016) leveraged by CSR tend to influence consumer satisfaction. Thus, based on the above discussion, the present study proposes to study the ...

The impact of social media influencers on the reputation of corporate ...

... brand's crisis response, our study suggests that influencer marketing might not always be as effective as claimed by previous research. We further establish ...

Effective influencer marketing: A social identity perspective

Drawing from social identity theory, this research brings the social identity construct (i.e., followers' perception of the self in relation to the influencer ...

Battle of Influence: Analysing the Impact of Brand-Directed and ...

Drawing on both parasocial relationship and social identity theories, we investigate ... social media marketing to achieve broader brand ...

Influencer Marketing's Effects on B2C Brand Image: A Case Study of ...

Keywords: Influencer Marketing, Brand Strategy, Brand Image, Brand Identity, Business to. Consumer Branding, Consumer Buying Process. Paper type: Research paper ...

Full article: The branding power of social media influencers

This affinity-identification relationship, which is based on social identity theory (Turner & Oakes, Citation1986), applies to influencer marketing, which ...