- A Multiple Stakeholder Perspective on Responsibility in Advertising🔍
- A multiple stakeholder perspective on responsibility in advertising🔍
- Multiple stakeholder perspective to responsibility in advertising🔍
- Toward a multi|stakeholder interpretive perspective🔍
- Marketing's role in multi|stakeholder engagement🔍
- Stakeholder marketing🔍
- A multi|stakeholder perspective on creating and managing ...🔍
- Normative Perspectives for Ethical and Socially Responsible ...🔍
A multiple stakeholder perspective on responsibility in advertising
A Multiple Stakeholder Perspective on Responsibility in Advertising
responsible business activities, trade practices, and consumer protection. Stakeholders are affected by the activities of other stake holders and can also ...
A multiple stakeholder perspective on responsibility in advertising
Abstract and Figures. Responsibility in advertising requires that all stakeholders honor their obligations to one another. Advertisingrelated activities that ...
A Multiple Stakeholder Perspective on Responsibility in Advertising
Abstract. Responsibility in advertising requires that all stakeholders honor their obligations to one another. Advertisingrelated activities ...
Multiple stakeholder perspective to responsibility in advertising
Responsibility in advertising requires that all stakeholders honor their obligations to one another. Advertising-related activities that violate accepted ...
Multiple stakeholder perspective to responsibility in advertising
Multiple stakeholder perspective to responsibility in advertising. Cite Share. journal contribution. posted on 2007-01-01, 00:00 authored by Michael Polonsky ...
A multiple stakeholder perspective on responsibility in advertising
Advertising and Product Responsibility.Ross A. Webber - 1966 - Business and Society 7 (1):22-32. Robea M ...
Toward a multi-stakeholder interpretive perspective
Corporate social responsibility: a corporate marketing perspective. European Journal of Marketing, 45(9/10), 1353-1364. Hill, J. 2001. Thinking about a more ...
(PDF) A Stakeholder Model for Implementing Social Responsibility ...
(2005) argued that there are six different groups of stakeholder perspective that affect or are affected by business practices. They are ...
Marketing's role in multi-stakeholder engagement - ScienceDirect.com
Although stakeholder theory states that there are several stakeholders (internal and external) whose continuing participation affects a firm's sustainability ...
Marketing's role in multi-stakeholder engagement - ISB
Although stakeholder theory states that there are several stakeholders (internal and external) whose continuing participation affects a firm's ...
stakeholders, a perspective that leaves room for multiple in- terpretations ... Strategic management of the socially responsible firm: integrating management and ...
A multi-stakeholder perspective on creating and managing ...
2011 · Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility · Michael Jay Polonsky , Clare D'Souza , Mehdi Taghian.
Normative Perspectives for Ethical and Socially Responsible ...
The approach is grounded in seven essential perspectives involving multiple aspirational dimensions implicit in ethical marketing. Importantly, each basic ...
Towards Better Understanding Of Social Responsibility In Marketing
Recently, stakeholder theory as one of the theories of social responsibility in business has its reflection in marketing theory. Stakeholder approach requires ...
Social Responsibility in Advertising: A Marketing Communications ...
... responsibilities to society than to its shareholders, which she cited as support for the multiple-party “stakeholder” approach to CSR.
A multiple stakeholder perspective of the television advertising ...
Abstract. Communication plays a big role in nation building (Taylor and Kent 2006). Television advertising is powerful. It has movie-like qualities which ...
A Multiple Stakeholder Perspective for Measuring Corporate Brand ...
A conceptual model is presented which integrates the multiple stakeholders' salient values in corporate brand equity valuation. By linking corporate brand ...
Stakeholder Marketing: Beyond the 4 P's and the Customer
Furthermore, it was advised that managers take an “outside- in” rather than an “inside-out” perspective in approaching marketing challenges involving multiple ...
A multi-stakeholder perspective on creating and managing ...
Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility . ed. / Michael Jay Polonsky ; Clare D'Souza ; Mehdi Taghian .
Marketing's role in multi-stakeholder engagement - IDEAS/RePEc
Although stakeholder theory states that there are several stakeholders (internal and external) whose continuing participation affects a firm's sustainability ...