A new model for maximizing value from MarTech

A new model for maximizing value from MarTech - KPMG International

A new holistic model for sourcing and managing MarTech can address the challenges of continuous technology change with the need for alignment with ...

A new model for maximizing value from marketing technology ...

For a decade, companies have been identifying, selecting, and managing their marketing technology based on expedience, rather than long term sustainability.

A new model for maximizing value from marketing technology

“Successful martech selection and management must be anchored in business strategy with a clear value proposition,” says Jason Galloway, Chicago ...

Craig Rutkowske on LinkedIn: A new model for maximizing value ...

I just finished writing this white paper on maximizing the value MarTech with my colleagues Jason D. Galloway, Ryan Doubet and Ryan Walser.

Navigating MarTech: Maximizing Marketing Efficiency and Cost ...

This is where MarTech steps in, the seamless integration of marketing and technology that transforms how businesses can connect with their ...

Four Strategies to Maximize Martech and Omnichannel Value

Key Findings · CMOs are working to augment their channel marketing by adding new marketing channels and technologies to reach customers across ...

Unlock marketing efficiency: The essential guide to martech stack ...

However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. Here is why and how to do ...

Optimizing-Your-MarTech-Stack-Part-1.pdf

optimization model, they are: ― The Customer Base - optimize the marketing budget for existing customers, maximize revenues via hyper-personalized content ...

Bob Gear - A new model for maximizing value from martech - LinkedIn

I just finished writing this white paper on maximizing the value MarTech with my colleagues Jason D. Galloway, Ryan Doubet and Ryan Walser.

Marketing Technology Migration – The Ultimate Guide - Useinsider

By leveraging the combined power of generative, predictive, and conversational AI, you can uncover new revenue opportunities and significantly ...

Six Strategies to Maximize the Value of MarTech Stack - Talk CMO

... maximize the ROI rather than hunting for new technology or tools. ... Her ideal and digestible writing style ... She is keenly interested in the latest AI and ...

The Mass Martech Modernization - Acxiom

The idea that martech is moving up the priority list for marketing teams and business leaders is further reinforced by growing investment in these technologies.

Marketing Technology (MarTech): Trends and Best Practices

Learn how these tools can help you secure substantially better value out of your martech investment, drive growth, eliminate waste, and ...

5 'must-dos' when reviewing your martech stack

And, just like consumers, they are trying to do more with fewer resources. Doing this means ensuring maximum efficiency in their campaigns and ...

Marketers seek more value from existing martech tools

Marketers are finally beginning to move away from their obsession with getting their sticky mitts on the latest marketing gizmo, ...

Maximizing ROI: A comprehensive roadmap for AI and martech in ...

A figure that is likely to increase as B2B businesses evolve their digital marketing roadmap, which will require new innovative solutions that ...

7 ways to drive growth from your MarTech and teams | EY - US

The future success of marketing includes a new operating model: one that's supported by advanced capabilities delivered by multidisciplinary teams in sprints of ...

How MarTech Stacks Power Integrated Marketing | Medill IMC

Building compatible and integrated systems is always an important consideration when choosing new Martech tools. ... maximize the return on your ...

Maximize Return On Your Martech Investments - Gartner

As scrutiny of the ROI on martech investments increases, marketing leaders are under immense pressure to prove the value technology delivers to the enterprise.

The State of MarTech: G2 Data Reveals Latest MarTech Trends

Trend 1: Seamless integrations reign supreme ... Our survey shows integrations are no longer a nice-to-have but a mission-critical factor for ...