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A stronger brand equals more favourable returns


How Good Branding Makes You More Money! - Liz Marie Strategy

Let me start off by saying that the top-ranked brands in the world outperformed the whole rest of the stock market by 74%. That means the best brands ...

7 major benefits of strong branding | Frontify

Increases Brand Recognition · Improves Customer Loyalty to Your Brand · Positive Word of Mouth Marketing · Higher Advertising Effectiveness on Customers · Lower ...

Why Your Brand Is Your Best Investment For High Returns - Forbes

A high-quality brand can also bring you better customers. When customers feel a connection with your business, they'll buy time and time again.

Brand Values and Long-Term Stock Returns - - Alpha Architect

“Strong brands are a deep moat that affords firms greater pricing power, sales volume, and customer loyalty. Furthermore, the robust historical ...

The ROI of Branding

The ROI of branding is that a strong brand attracts more customers, at a lower cost per acquisition, who are happy to pay a little more, and will buy a little ...

The portfolios with strong brand value: More returns? Lower risk?

The fact that higher brand strength offers the company a number of benefits such as higher sales volume, lower cost, price premium, a strong consumer-focused ...

6 Reasons to Prioritize Brand for Financial Success - Brandingmag

Numerous studies have shown that companies with strong brands tend to command higher market valuations and deliver better shareholder returns.

Brand Equity: Definition, Importance, Effect on Profit Margin, and ...

Mass marketing campaigns also help to create and strengthen brand equity. When a company has positive brand equity, customers willingly pay a ...

Why It's Valuable to Invest in Brand - Stockholm - Most Studios

Far from being an abstract concept, a strong brand is a strategic investment with tangible, long-term returns. It's not just about making an ...

The Key to Generating Strong Returns: Buy the Most Relevant Brands

Why? If you're going to track an important theme (global consumption), you need a dedicated investment universe from which to choose. A key ...

Brand equity - Wikipedia

According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price ...

14 Examples of Strong Brand Positioning and Why They Work

You want consumers to identify with and connect to your company, which starts with ensuring that your brand embodies the qualities and values most important to ...

Generic to genius: strong PSF brands are 2-300% more profitable

Professional service firms with strong brands are 2-300% more profitable than firms with similar capabilities, serving similar clients from similar locations ...

Brand Loyalty: What It Is, and How to Build It - Investopedia

Companies with high scores on brand loyalty grow revenues 2.5 times faster than industry peers. Brand-loyalty leaders also deliver two to five times the returns ...

Is there a 'Return on Purpose'? - Good Innovation

They tell me that they're being asked to make the business case for purpose. Most of these are heritage brands who have been around for decades, ...

The Brand Report Card - Harvard Business Review

Strong brands generally make good and frequent use of in-depth brand audits and ongoing brand-tracking studies. A brand audit is an exercise designed to assess ...

The Impact of Brand Value, Valuation, and Investment - Siegel+Gale

Additionally, a McKinsey & Company study revealed that brands with strong reputations generate 31% more return to shareholders than the MSCI World average.

Culture Is A Company's Single Most Powerful Advantage. Here's Why

Companies with strong cultures have seen a 4x increase in revenue growth. Furthermore, companies that have appeared on Fortune's annual 100 Best ...

Maximizing Returns: Why Your Brand Should Accept Used Returns

To strengthen brand reputation, customers expect a smooth return procedure, engagement throughout the customer returns process, and a customer-focused attitude ...

Quality Is More Than Making a Good Product

Product performance and customer service are closely linked in any quality program; the greater ... products, even if that means paying a little more. The ...