Ad Revenue Freefall Continues at X

Ad Revenue Freefall Continues at X - Tue., Aug. 27, 2024

X's ad revenue has fallen about $238 million in the last year, with advertisers spending about $744 million on the site in the first half of 2024.

Counting the cost: X's $5.9bn in lost ad revenue since its 2022 ...

This analysis indicates that X's ad revenue could hypothetically be $3.2bn lower in 2024 than would otherwise have been the case. Following a ...

Advertiser exodus from X gathers pace with 26% 'planning to cut ...

Advertising revenue flowing to X has been in freefall since Musk bought the site, then known as Twitter, for $44bn (£38bn) in October 2022 ...

Elon Musk's X revenue has officially plummeted, new documents show

Remember when Elon Musk said he wanted X to be more PayPal-like? New docs show this plan is still on. By Matt Binder on June 18, 2024.

Ad Revenue On ExTwitter Still In Free Fall In Second Year Of Elon's ...

Advertisers apparently spent almost $744 million on X, formerly known as Twitter, during the first six months of 2024. That's about 24% lower ...

Elon Musk's X will keep bleeding ad dollars next year - Quartz

More than a quarter of global marketers plan to spend less money taking out ads on Elon Musk's X next year, as trust in the social media platform continues to ...

X Removes Ad Revenue Share from Creator Payments Program

By Andrew Hutchinson Source: www.socialmediatoday.com, October 2024 X is making a significant change to its creator monetization program, ...

X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out

X, the social media company formerly known as Twitter, could lose as much as $75 million in advertising revenue by the end of the year as dozens of major ...

Elon Musk's X is seeing ad revenue plunge by half from ... - Fortune

Elon Musk's X, the social network formerly known as Twitter, is on track to bring in roughly $2.5 billion in advertising revenue in 2023 — a ...

US ad revenue at Musk's X declined each month since takeover -data

Monthly U.S. ad revenue at social media platform X has declined at least 55% year-over-year each month since billionaire Elon Musk bought ...

Twitter (X) Ad Revenue (2017–2027) [Oct 2024 Update] - Oberlo

X's (Twitter) ad revenues are forecast to fall for the second consecutive year in 2024. Here's a breakdown and forecast of X's (Twitter) advertising ...

X/Twitter Revenue Continues to Collapse Two Years Into Elon ...

In July, Musk posted that X is “still negative cash flow” due to a “50% drop in advertising revenue plus heavy debt load.” How did the value ...

X's depressing ad revenue helps Musk avoid EU's strictest antitrust law

"In the last 15 months, X Ads has faced a decline in number of advertising business users, as well as a decline in pricing," X argued. In ...

Report: Marketers continue to pull back on X ad spend

Gonca Bubani, Global Thought Leadership Director – Media at Kantar, commented: “Advertisers have been moving their marketing spend away from X ...

X's Latest Data Shows Ad Revenue Share Payouts Are Reducing ...

Back in June last year, when X began paying creators for ads served in their post replies, Elon Musk announced that the first block payout would ...

Musk's X 2023 Ad Sales Projected to Slump to About $2.5 Billion

X generated a little more than $600 million in advertising revenue in each of the first three quarters of the year, and is anticipating a ...

Friends 'begged' X CEO Linda Yaccarino to quit around revenue ...

Musk took the company private, it no longer publicly reports its earnings, but Emarketer, a market research agency, estimated that last year, X ...

X's 2023 ad sales to slump to $2.5 billion - Bloomberg News | Reuters

Ad sales make up between 70% and 75% of X's total revenue. Executives had targeted $3 billion in revenue from advertising and subscriptions ...

Advertisers abandon Elon Musk's X amid concerns over content and ...

Since Musk's $44 billion acquisition of the platform in October 2022, X has seen a steep decline in advertising revenue. Once heralded as a hub ...

X ad costs, engagement continue to fall, per report - Marketing Brew

Ad prices continue to fall on X, and ad engagement is also waning, according to a February report from data intelligence platform Tracer.