Advanced TV Challenges AdTech Companies and Advertisers Face

There are still a number of obstacles Advanced-TV advertising must overcome before it can enjoy the same success as digital programmatic.

10 Trends&Challenges the AdTech Industry Will Face in 2024

The advertising technology industry is experiencing a profound transformation, reshaping the concept of value within its supply chain. The lack ...

Best 5 AdTech Trends 2024 | Axon

AdTech companies face several challenges when it comes to privacy and data security. One challenge is the complexity of the AdTech ecosystem.

Why Advertisers and Agencies Need to Tune Into Programmatic TV

A lack of understanding about how the technology works. · A limited number of available inventory. · The transparency issue that plagues programmatic in the ...

The 33 Rising Stars of Adtech Solving Toughest Challenges

Big adtech firms, startups, publishers, and retailers are competing for staff to grab a cut of the ad money that big streamers like Netflix, ...

The 4 Biggest Problems Ad Tech Companies Create for Publishers

Key Points · The ad tech industry is built to put advertisers first, often leaving publishers with the leftovers. · Ad tech consolidation, lack of transparency ...

You Down With Advanced TV? - VDX.tv

One of the most buzzed-about topics to hit the advertising world over the past few years is Advanced TV. According to the IAB, nearly 60% of advertisers ...

Powering Adtech: How Data-Driven Analytics Boosts Efficiency

Since the advertising ecosystem has become very segmented — think social, search, direct, programmatic, connected TV, and more — the challenge ...

Ad Tech Industry: Everything You Need To Know Today - SmartyAds

Advertisers frequently face challenges with opaque pricing models in the digital ad tech advertising realm. The presence of hidden fees, markups ...

The Challenges of CTV Advertising Today - Peer39

Part of remedying these issues lies in pursuing adtech partnerships that give visibility and value-add in CTV buys, from their advertising ...

The future of AdTech: Predictions for 2024 and beyond - Xenoss

With the IP masking on, AdTech companies will face further challenges with attribution. ... TV ads. With the help of AI, Instreamatic can ...

Some Speculations On Major Challenges of AdTech Industry in 2024

Ensuring ad fraud detection and prevention measures, as well as maintaining brand safety standards to protect advertisers from appearing ...

Top 5+ AdTech Industry Opportunities To Leverage For 2024 - Aloa

To thrive in this ever-changing landscape, a firm grasp on emerging technologies in AdTech becomes paramount. Advertisers encounter various hurdles, including ...

The New Imperative for Ad Tech: Promoting Addressability

This shift challenges advertisers to achieve their campaign objectives and publishers' ability to generate advertising revenue. Consequently, ...

For Ad Tech, Cannes This Year Is All Business - Adweek

“The digital transformation of television has created an explosion of ad-tech partners to help facilitate it. And that in of itself is ...

OTT Ad Tech's Biggest Challenges (and a Few Solutions)

OTT Ad Tech's Biggest Challenges (and a Few Solutions) · Future Targeting 101 · The World According to Google · Ad Speak · Rethinking Data ...

What challenges do advertisers face when implementing CTV ad ...

Advertisers face several challenges when implementing Connected TV (CTV) ad campaigns, as the rapidly growing medium blends traditional ...

Top Four Challenges Facing Advertisers Amidst the Rise of Ad ...

What this means is that ad-supported streaming in 2024 is notably fragmented, making it challenging for advertisers to buy audiences at scale ...

Addressable TV Advertising's Greatest Challenge is Commercial ...

The rise of addressable TV will change the way agencies and advertisers operate in the same way programmatic did. The TV industry as a whole ...

AdTech Market Size, Share & Trends Analysis Report, 2030

However, the industry faces various challenges, such as ad fraud, transparency, and privacy concerns. ... The company focuses on the programmatic buying and ...