Advertising Design and Typography by Alex W. White

Advertising Design & Typography, 2nd Ed | Alexander W White

Advertising turns features (facts) into benefits (reasons to try the product) in two parts: strategy and execution. Strategy is the core message, ...

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This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter.

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Advertising Design and Typography - White, Alex W.: 9781581154658

Advertising Design and Typography by White, Alex W. - ISBN 10: 1581154658 - ISBN 13: 9781581154658 - Allworth - 2006 - Hardcover.

Alexander W White | Design Thinking and Planning

I am a designer, lecturer, retired professor, and author of books on graphic design and typographic practice, theory, and philosophy. My clients ...

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Alex W. White is the author of The Elements of Graphic Design: Space, Unity, Page Architecture, and Type, Listening to Type: Making Language ...

Advertising Design and Typography (Paperback)

Alex W. White is the author of The Elements of Graphic Design: Space, Unity, Page Architecture, and Type, Listening to Type: Making Language ...

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Advertising Design and Typography by Alex W. White

-Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, ...