After Bud Light

Lessons from the Bud Light Boycott, One Year Later

Why did the Bud Light boycott affect the beer brand's sales when many other boycotts have only marginal or short-term impact?

Bud Light Boycott Effects Endure—Brand Drops To Third - Forbes

More than a year after a boycott against Bud Light for its work with transgender influencer Dylan Mulvaney, the brand continues to see losses as ...

Bud Light has not recovered since the conservative boycott, per ...

Bud Light has not recovered since the conservative boycott, per Bloomberg: · Best · Top · New · Controversial · Old · Q&A ...

Bud Light boycott - Wikipedia

In the month following the advertisement, Bud Light's sales fell between 11 and 26%, while Anheuser-Busch's sales fell about 1%. In May 2023, AB InBev's stock ...

Bud Light sales still suffering in US a year after controversy

In its first-quarter earnings released Wednesday, A-B reported a 2.6% increase in revenue globally, but a 9.1% decrease in America. Sales to ...

1 Year Later: Bud Light Still Suffering Backlash Effects

Since April 2023, Bud Light sales have dipped significantly; however, beer sales are down for most brands, and Bud Light sales are expected ...

Will Anheuser-Busch ever recover their lost Bud Light customers ...

Will Anheuser-Busch ever recover their lost Bud Light customers from 2023 after the controversial promotion with transgender influencer Dylan Mulvaney?

Bud Light Struggles to Recover One Year After Dylan Mulvaney ...

April 1, 2024, marks one year since Bud Light faced a widespread boycott since their partnership with Dylan Mulvaney, a transgender influencer and activist.

Bud Light had a year it wants to forget. What happens next? - CNN

Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly.

Bud Light Beer Sales Still Struggling After Dylan Mulvaney Ad

But its Bud Light business has collapsed — tallying just $37,000 so far this year — in a microcosm of how the brand, owned by Anheuser-Busch ...

Bud Light falls to No. 3 beer brand more than year after Dylan ...

"Bud Light is still the #1 selling beer in the United States on a volume basis (cases) and has started to recover from the Dylan Mulvaney ...

Bud Light US sales down after Dylan Mulvaney boycott as AB InBev ...

Sales of Bud Light continued to fall in the U.S. after a 2023 boycott over the brand's partnership with Dylan Mulvaney, a transgender ...

Anheuser-Busch exec steps down after Bud Light sales ... - CBS News

Anheuser-Busch's marketing head is leaving the company after Bud Light's promo with TikToker Dylan Mulvaney triggered backlash.

'Panic and rash decision-making': ex-Bud Light staff on one of the ...

The video showcased the enthusiastic, slightly daffy personality that had won her a following during her 365 Days of Girlhood TikTok series, ...

Bud Light falls further from grace after last year's controversy

The beer brand has just suffered another loss after facing calls for a boycott last year.

Dylan Mulvaney Recovers One Year After Bud Light Controversy

Dylan Mulvaney Recovers One Year After Bud Light Controversy ... ✓ Link copied to clipboard! April 1, 2024, marks the first anniversary of the ...

Bud Light boycott still hammers local distributors 1 year later

The backlash continues to hammer Bud Light and strain independent local wholesalers more than a year later, according to third-party sales data shared with ABC ...

Bud Light Slips to No. 3 After Boycott Reshaped Beer Industry

The former favorite has tumbled to the No. 3 spot behind Modelo Especial and Michelob Ultra, recent sales data show.

A year after Bud Light boycott began, Anheuser-Busch sales still down

In the world of beer, Bud Light is still feeling fallout from a boycott that started more than a year ago. In the first quarter of 2024, ...

Behind the Backlash Against Bud Light - The New York Times

After Dylan Mulvaney, a transgender influencer, promoted a Bud Light contest on Instagram, conservatives have boycotted the beer brand.